Agility PR Solutions

AUGUST 3, 2021

Despite the mountain of data companies can access about their customers these days, brands are still trying to figure out consumers’ expectations of how they should use that data to improve the customer experience. The post Consumers want personalized, omnichannel CX—how should brands use data to deliver?

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Data Consumer Brand Branding 157

Agility PR Solutions

OCTOBER 25, 2023

Even before AI gobbled up business leaders’ priority lists, data security and privacy were pressing problems for many brands and companies, and the wunderkind new tech has only made privacy shortfalls more dangerous—and consumers are paying attention.

Privacy 117

Privacy Ethics Data Consumer 117

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Once again, hard data from PR Attribution has proven to be full of unexpected insights.

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Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Presence of a backlink and consumer behavior. Social media engagement and consumer behavior.

Consumer 195

Consumer Brand Branding Media 195

5W PR

APRIL 22, 2024

Thus, a data breach can be catastrophic, leaving a long-lasting dent in a brand’s reputation. Public relations is vital in reassuring the public of a brand’s unwavering commitment to data security and enhancing consumer confidence. Fintech companies need to address any concerns or questions customers may have openly.

Consumer 78

Consumer Financial Crisis Management Reputation 78

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Some of these insights are quite surprising, so you don’t want to miss this!

Consumer 195

Consumer Publicity Media Analysis 195

PRSay

JULY 20, 2021

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations. Illustration credit: jozefmicic ].

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Study Consumer Company Privacy 105

Agility PR Solutions

DECEMBER 11, 2023

Over the next year, these disruptions, including advancement in AI, rising operational costs, depleting skill shortages and shifting consumer […] The post With more disruption ahead, high-quality data will be your most valuable asset—the focus areas where companies are investing appeared first on Agility PR Solutions.

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Data Company Consumer Brand 100

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Agility PR Solutions

OCTOBER 17, 2022

It’s harder than ever for marketers to maintain consumer trust around data privacy, especially as data regulations continue to rapidly evolve. The post Data disconnect: New study finds 4 privacy disconnects between marketers and consumers appeared first on Agility PR Solutions. This newly […].

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Privacy Study Data Consumer 78

PRSay

MAY 30, 2023

But as these topics converge on a complex, diverse consumer landscape, it’s crucial that companies devise more integrated strategies. Brands must find new ways to understand their customers outside of traditional segmentation, first-party data and other means. BRANDthrō uses data science to score and measure emotion.

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Data Marketing Survey Consumer 126

Agility PR Solutions

JANUARY 28, 2021

From websites to wearables, today’s companies are collecting richer data on their users than ever before—and promising to deliver more convenient, personalized, and cost-effective experiences in return. But many consumers are skeptical, according to a survey by The Conference Board in collaboration with Nielsen.

Privacy 157

Privacy Data Consumer Brand 157

5W PR

DECEMBER 29, 2022

Changes in consumer behaviors and purchasing decisions are always happening, however, with the advancement in technology, and society in general, these changes are happening faster than ever, which has left companies feeling like they are desperately trying to play catch up. Data security. Sustainability.

Consumer 88

Consumer Privacy Data Study 88

NewsWhip

MARCH 15, 2024

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. It is clear that the Disney experience keeps us coming back for more. Short answer: both!

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Data Social Media Consumer Trends 78

Agility PR Solutions

MAY 29, 2023

Consumer behavior is evolving at lightning speed—at least that’s what the data seems to suggest. But let’s face it, brands and businesses are so perplexed by data these days that it’s hard to know what’s really happening. Nevertheless, companies are ready to adjust their business strategies to keep up.

Data 78

Data Consumer Privacy Strategy 78

PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. The group plans to use this information to target ads to customers.

Privacy 78

Privacy Consumer Company Nonprofit 78

5W PR

SEPTEMBER 14, 2023

In today’s highly competitive business landscape, building and maintaining brand loyalty is essential for the long-term success of any company. Brand loyalty is the emotional connection and preference that consumers develop for a particular brand. What is brand loyalty?

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Consumer Brand Branding How To 148

Agility PR Solutions

JUNE 6, 2021

The success of your company relies on your customers hearing about you and your products. Your public relations department is responsible for getting your name out to the community and letting consumers know about your products or services.

Data 125

Data Analysis Community Consumer 125

Agility PR Solutions

APRIL 25, 2022

The way consumers interact with content is constantly changing, which is why content marketing isn’t a precise scientific field. However, understanding content marketing analytics can help companies make better and more informed decisions about their content marketing strategies.

Content Marketing 148

Content Marketing Data Marketing Analytics 148

Agility PR Solutions

AUGUST 21, 2022

Newly released research from digital services firm West Monroe finds that organizations are well on their way to realizing their digital future, but still have opportunities to further enhance and align their vision, products, customer engagement, data, and people strategies—as well as the operational processes that connect them.

Consumer 78

Consumer Company Brand Branding 78

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 As NBC News reports, California Attorney General Rob Bonta said Sephora sold its customers’ data without their consent. million in penalties for alleged violations involving its targeted-advertising practices.

Privacy 78

Privacy Data Marketing Retail 78

5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge.

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Consumer Industry Brand Branding 78

Agility PR Solutions

MAY 4, 2022

New research from next-gen data privacy rights management firm CYTRIO reviews the state of companies’ readiness to comply with the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and the European Union’s General Data Protection Regulation (GDPR).

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Privacy Company Data Consumer 147

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. For B2B companies, this presents a massive PR opportunity.

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B2B Data Retail Survey 147

PRSay

SEPTEMBER 19, 2022

Among business leaders, communications strategists and social impact/social justice experts, just one-third of survey respondents are satisfied with the actions companies and C-suite leaders are taking to address “environmental justice,” new research finds.

Company 147

Company Chemicals Public Affairs Survey 147

Agility PR Solutions

DECEMBER 1, 2021

Today’s consumers want more engagement from the brands and businesses they shop with, and many have expressed interest in texting with those companies. And despite the “Main Street” type of relationship they may have with local businesses, consumers are making the same request. appeared first on Agility PR Solutions.

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Local Consumer Communications Data 148

Agility PR Solutions

JULY 16, 2020

The change in the consumer landscape over recent years has been undeniable. The COVID-19 pandemic appears to have only sped up the inevitable as more million-dollar and billion-dollar companies recently announced plans to close their doors. Meanwhile, many companies have been ramping up their digital transformation efforts, […].

Data 156

Data Retail Consumer Company 156

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Our customers can now measure content effectiveness across the entire consumer journey – from awareness and consideration, to purchase and revenue. AirPR Changes Company Name to “Onclusive”.

Analytics 284

Analytics Content Marketing Corporate Company 284

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

5W PR

JULY 6, 2023

Amazon is a prime example of a company that values its customers and uses a customer-centric approach to achieve success. By leveraging data and analytics, Amazon ensures that every customer has a positive buying experience. Another way would be to leverage the influence of content creators or celebrities.

Consumer 78

Consumer Brand Branding Marketing 78

5W PR

MARCH 4, 2024

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. Hyper-personalize the journey Use data and preferences to curate customized recommendations, suggest dream destinations, and offer enticing deals. The answer lies in understanding the evolved traveler.

Travel 78

Travel Consumer Strategy Tourism 78

5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. However, companies in the SaaS industry don’t always have the privilege of working with PR professionals and partnering with agencies. Data and Insights.

Company 88

Company Strategy Viral Data 88

PRSay

AUGUST 22, 2019

Data: It’s the ones and zeros. But data also represents people and their activities. Its quality has real impact on real people, and the way we treat our data is an expression of how we treat people. In many ways, progress has been made toward increasing public awareness of data management’s importance.

Data 122

Data Government Enterprise Big Data 122

Cision

MAY 12, 2017

As marketing communicators, we are on the verge of having all the data we could ever want. The only question left now is whether we know what to do with it, or even if it is possible to know what to do with all this data. You have to start now, even if it is to just collect the data required to build out these forms of measurement.

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Measurement Data Marketing Analytics 185

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Consumer Focused. Contextual Targeting.

Company 88

Company Strategy Publicity Advertising 88

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Furthermore, all companies that take part in the award receive an evaluation of the quality of their reporting. No jury here!

Company 59

Company Report Government Local 59