Ronn Torossian

FEBRUARY 7, 2022

To achieve success in today’s market, companies have to rely on clear and correct data instead of assumptions. That means their personalized media campaigns are completely founded on outside factors such as brand knowledge, consumer surveys, consumption data, and demographic data. Although focusing on […].

Data 195

Data Marketing Survey Consumer 195

Ronn Torossian

JULY 13, 2022

For companies to create better marketing campaigns that will generate positive results, they need to be relying on marketing analytics and the data that has been generated from previous promotional efforts. However, not every company can understand how it needs to go about utilizing the information that’s being generated.

Analytics 195

Analytics Company Data Marketing 195

Agility PR Solutions

AUGUST 10, 2020

Virtually all (97 percent) of American consumers believe that data privacy is important to them, with 87 percent characterizing it as a human right—but they are deeply suspicious of what companies are doing with their data, according to new research from professional services firm KPMG.

Data 148

Data Consumer Company Privacy 148

Agility PR Solutions

MAY 18, 2022

Companies are increasingly facing challenges getting the right data in the right place for critical business decisions, according to new research from modern data integration Fivetran. The post Data disconnect: Over 80 percent of companies rely on stale data for decision-making appeared first on Agility PR Solutions.

Data 78

Data Company Enterprise System 78

Agility PR Solutions

DECEMBER 11, 2023

Over the next year, these disruptions, including advancement in AI, rising operational costs, depleting skill shortages and shifting consumer […] The post With more disruption ahead, high-quality data will be your most valuable asset—the focus areas where companies are investing appeared first on Agility PR Solutions.

Data 96

Data Company Consumer Brand 96

Agility PR Solutions

MARCH 22, 2023

As communicators are well aware, the need to unlock greater business value from data is clear, and new research from digital enterprise software firm BMC asserts that a well-defined DataOps strategy is emerging as the key to manage and integrate analytics to uncover new opportunities, quickly respond to issues, and even respond to previously unforeseen (..)

Data 85

Data Report Company Enterprise 85

Presspage

FEBRUARY 15, 2024

Why Data Analytics is Important in Investor Relations Data analytics is particularly impactful in anticipating market trends in the IR space, allowing IROs to identify patterns and forecast shifts in investor sentiment & market dynamics. Real-time data analytics are essential for timely decision-making.

Analytics 78

Analytics Data Ethics Privacy 78

5W PR

JULY 5, 2023

Data is now a crucial factor in decision-making and innovation across various industries. However, traditional data processing methods are no longer enough due to the massive increase in data volume and variety. This is where big data analytics steps in to provide solutions. What is Big Data Analytics?

Big Data 78

Big Data Analytics Data Analysis 78

Agility PR Solutions

JUNE 19, 2022

Privacy platform Transcend has released new research into corporate stewardship of the personal data they process and store. The post Most companies lack visibility into the personal data they hold appeared first on Agility PR Solutions.

Data 78

Data Company Privacy Survey 78

Agility PR Solutions

APRIL 27, 2023

Data-driven approaches have helped marketers and communicators significantly with informing and targeting their campaign efforts, but in the greater business world, much of the data leaders are receiving is just adding confusion to their decision-making prowess–and stress to their professional and personal lives.

Data 91

Data Company Communications Marketing 91

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party.

B2B 334

B2B Company Case Study Conference 334

Onclusive

MAY 18, 2020

But in order to get the credit you deserve and the resources you need to do this very important job, you have to make one key shift: you must learn to speak the same language as the people who make all of the investment decisions in your company — your executive team.

Data 349

Data Communications Resources Internal 349

Agility PR Solutions

APRIL 14, 2024

As dynamic as AI’s impact on business has been, the wunderkind tech can only perform as well as the available data will allow—and this is the pain point companies are facing at this stage of the AI game.

Data 96

Data Consumer Brand Branding 96

Agility PR Solutions

NOVEMBER 20, 2022

New research from internet tech firm Cisco highlights the critical need for further data-use transparency from brands and businesses as consumers say their top priority is for organizations to be more straightforward on how they use their personal data. appeared first on Agility PR Solutions.

Data 85

Data Consumer Company Privacy 85

Agility PR Solutions

FEBRUARY 14, 2023

Data has become a hot commodity in recent years, with companies trying new techniques to make better decisions. The exciting news is that well-utilized data has the ability to transform business operations, with recent reports suggesting approximately 2.5 quintillion bytes of data are produced every day.

Data 155

Data Strategy Marketing Google 155

Agility PR Solutions

JUNE 6, 2023

In today’s fast-paced and data-driven world, businesses need access to large volumes of high-quality data to drive their decision-making processes. Companies can partner with DaaS […] The post Understanding Data-as-a-Service: 7 ways DaaS can boost your PR appeared first on Agility PR Solutions.

Data 154

Data Analysis Company Marketing 154

Onclusive

JANUARY 27, 2020

Naturally that number varies based on company size and the content being shared, along with what other important news is being shared that day. . As an example, a company like Apple sharing news of launching a new iPhone is likely to experience earned media articles into the thousands.

Data 273

Data Report Study Analysis 273

Institute for Public Relations

APRIL 16, 2024

92% believe a strong data strategy is critical to AI … Continue reading How do Companies Use AI to Power CRM? An online survey of 773 global business decision-makers with responsibilities for their organization’s CRM and AI was conducted from August – September 2023. Key findings include: 1.)

Company 52

Company Software Survey Data 52

Onclusive

FEBRUARY 7, 2020

Though a large majority of releases are sent on the same days and at roughly the same times, hard data to support these strategies did not exist. The biggest step a company can take to maximize the likelihood of generating earned media articles is to add multimedia. How can PR pros increase their chances for editorial coverage? .

Data 273

Data Study Social Media Analysis 273

Agility PR Solutions

NOVEMBER 9, 2022

Data is a big part of modern business success. It’s used to create reports, predict earnings, and factors into every decision that drives a company’s growth and profits. Learn the meaning of some of the most common data terms to gain a better understanding and create greater value for your business.

Data 155

Data Report Company Publicity 155

NewsWhip

MARCH 15, 2024

At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them. Simple monitoring of social media chatter is where it all began, and that will likely remain a critical function for companies for many years to come.

Data 78

Data Social Media Consumer Trends 78

Agility PR Solutions

MAY 19, 2022

Forty-two percent of CMOs believe data is hindering creativity among marketing teams, according to a new report from marketing data and analytics platform Adverity. The post 4 in 10 CMOs say data hinders creativity among teams: Is company culture to blame? appeared first on Agility PR Solutions.

Creativity 78

Creativity Data Company Analytics 78

Agility PR Solutions

MAY 15, 2023

According to the Ponemon Institute and IBM Security Cost of a Data Breach Report 2022, “Eighty-three percent of organizations studied have experienced more than one data breach, and just 17 percent said this was their first data breach.”

Data 106

Data Study Report Company 106

Agility PR Solutions

JUNE 6, 2021

The success of your company relies on your customers hearing about you and your products. Data analysis can help them with this task by focusing on the right potential clients to reach […]. The post How data is changing PR: 7 ways to use data today appeared first on Agility PR Solutions.

Data 121

Data Analysis Community Consumer 121

Agility PR Solutions

MAY 24, 2023

In the spirit of AAPI (Asian American and Pacific Islander) month, brands and media companies have a unique opportunity to tap into the vast potential of the Asian and Asian American market.

Data 148

Data Strategy Marketing Groups 148

ImPRessions - Crenshaw Communications

JULY 16, 2019

From major corporations, to airlines and hospitals, data protection is paramount. Data for millions of customers across multiple AMCA contractors like LabCorp had their information compromised. PR tips for cybersecurity companies. Building better public relations will impact that bottom line. Have a media rapid-response bureau.

Company 213

Company Case Study Airlines Study 213

Agility PR Solutions

AUGUST 11, 2021

We all know that customer data plays a crucial role in marketing. Companies use it to define targeted custom groups, figure out spending habits, analyze the interests of their clients, and create a set of products around that data. Customer data is a powerful tool. Knowing that, can we somehow use data in PR?

Data 148

Data Strategy Groups Tools 148

PRSay

JULY 10, 2018

Data science, once the domain of math geeks and academics, has moved from windowless basements to the top floors of organizations. If content is king, then data is the emperor. In fact, the explosive growth of data science, which employs algorithms and scientific methods to extract insights from data, may be part of the problem.

Ethics 202

Ethics Data Privacy Policies 202

Agility PR Solutions

APRIL 25, 2022

However, understanding content marketing analytics can help companies make better and more informed decisions about their content marketing strategies. Fortunately, there are a variety of digital tools companies can use to keep track of the performance […].

Content Marketing 148

Content Marketing Data Marketing Analytics 148

PRSay

MAY 30, 2023

But as these topics converge on a complex, diverse consumer landscape, it’s crucial that companies devise more integrated strategies. Brands must find new ways to understand their customers outside of traditional segmentation, first-party data and other means. BRANDthrō uses data science to score and measure emotion.

Data 93

Data Marketing Survey Consumer 93

Agility PR Solutions

JULY 18, 2019

Business execs are practically swimming in data, especially in marketing and other comms fields. But is all this data actually providing them with the customer takeaways they’re looking for? The post New survey of biz execs finds companies may be data rich—but insight poor appeared first on Agility PR Solutions.

Survey 112

Survey Data Company Software 112

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 As NBC News reports, California Attorney General Rob Bonta said Sephora sold its customers’ data without their consent. million in penalties for alleged violations involving its targeted-advertising practices.

Privacy 78

Privacy Data Marketing Retail 78

Agility PR Solutions

AUGUST 23, 2023

But new research asserts that companies’ […] The post Data management will determine the leaders in the AI revolution: How can you be sure your data-infrastructure house is in order? appeared first on Agility PR Solutions.

Data 78

Data Ethics Employee Company 78

Agility PR Solutions

FEBRUARY 21, 2022

Despite increasing privacy concerns in a data-rich world, new research from API management firm Axway finds that almost 60 percent of people believe it’s worth allowing companies to access their personal data if it means a better user experience.

Data 149

Data Consumer Privacy Survey 149

Onclusive

FEBRUARY 2, 2021

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. To learn more about this partnership, please contact us at info@onclusive.com.

Company 150

Company Enterprise Measurement Data 150