Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

PR 20/20

SEPTEMBER 5, 2018

Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes and breakout sessions. Strategize AI: Access processes, best practices, tools, templates and resources.

Conference 59

Conference Marketing Analytics Case Study 59

PRSay

MARCH 30, 2018

I’m NOT saying that press release SEO or Facebook community management or blogging or podcasting are bad — great tools that contribute to great outcomes. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Facebook 92

Facebook Newspapers Google Strategy 92

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 78

Social Media Web Media Measurement 78

PR 20/20

SEPTEMBER 5, 2018

Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes and breakout sessions. Strategize AI: Access processes, best practices, tools, templates and resources.

Conference 40

Conference Marketing Analytics Case Study 40

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

Google 109

Google SEO Engineering Measurement 109

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. I provide strategic digital and social media advice on behalf of corporate, media and political communication clients.

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

NOVEMBER 3, 2010

So I’m quite delighted that he will be joining the #measurePR Twitter chat on November 9, to talk about social media ROI and possibly quite a bit else. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Regardless, thanks for visiting! RSVP here: [link] #pr [.]

Measurement 102

Measurement Blogging Tourism Social Media 102

Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome.

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization.

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. For anyone who’s asking, “Why?&# here’s your answer. These fine folk did: Jan.

Newspapers 45

Newspapers Tourism Measurement Community 45

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. For anyone who’s asking, “Why?&# here’s your answer. These fine folk did: Jan.

Newspapers 45

Newspapers Tourism Measurement Community 45

Waxing UnLyrical

OCTOBER 19, 2010

Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? Mark as read Approve comment Erica, One more point about user behavior: SEO isnt always a zero-sum, one-search one-result game. Regardless, thanks for visiting!

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

DECEMBER 11, 2010

You probably don't need *more* snow, but here's what we went through earlier this year (see the vid): [link] [.] These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else.

Tourism 58

Tourism Measurement Blogging Writing 58

Waxing UnLyrical

NOVEMBER 6, 2010

Linda Machado said: So Much To Do [link] via @shonali [.] These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else.

Tourism 62

Tourism Measurement Twitter Facebook 62

Waxing UnLyrical

FEBRUARY 7, 2011

" Blogging poetic by @shonali: An Ode To Monday [link] [.] These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else.

Tourism 64

Tourism Measurement Twitter Blogging 64

Waxing UnLyrical

OCTOBER 23, 2010

PR, social media, and news articles I’ve found interesting, for example. So if you’re trying to figure out social media, and are about where I was a year ago, listen up. Hopefully, I was going to go eat a dosa. I’m pleased to tell you that I did, indeed, go eat a dosa that day. To say and not say.

Twitter 65

Twitter Measurement Tourism Social Media 65

Waxing UnLyrical

OCTOBER 24, 2010

Yancey Thomas said: Weekly Roundup: Rethinking Color | Waxing UnLyrical [link] [.] These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else.

Measurement 79

Measurement Tourism Blogging Resources 79

Waxing UnLyrical

OCTOBER 31, 2010

Some Halloween social media fun for a good cause , from Beth Kanter. How to celebrate Halloween social media style , from New Media Strategies. The Halloween theory of social media , from Richard Bailey’s PR Studies. The Halloween theory of social media , from Richard Bailey’s PR Studies.

Small Business 51

Small Business Tourism Measurement Social Media 51

Waxing UnLyrical

OCTOBER 28, 2010

Annette Montalvo said: RT @shonali: New: PR Is As PR Does [link] (which is why I hope you'll join today's #netsol chat on PR for small biz with me … [.] These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

DECEMBER 19, 2010

Why: PR pros are trying to learn more and more about SEO and using keywords smartly. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? I thought this was a refreshingly different post. Regardless, thanks for visiting!

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Apparently we’re not over the social media adoption curve after all, no matter what you might hear. What is the best SEO secret you know? PR of course , from the PR and Media Blog of James Crawford. And once you’ve made your bed, be prepared to lie in it. Why: Grand plans are all very well.

SEO 42

SEO Measurement Facebook Blogging 42

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. It was fun. Sounds interesting, huh? These fine folk did: Jan.

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

NOVEMBER 27, 2010

Jeff Domansky said: Nice and simple from “one of the best” Simply the Best #PR [link] [.] These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else.

Measurement 66

Measurement Tourism Blogging Writing 66

Waxing UnLyrical

OCTOBER 10, 2010

Why: Amplify is one of the most interesting, community-oriented social platforms around. Get Shareaholic test Filed under Communication , Social Media , Weekly Roundup | Tags: connections , linking , thinking | Comments (3) Site settings comment help? Why: Mollie is actually thinking instead of simply linking.

Measurement 59

Measurement Tourism Twitter Blogging 59

Waxing UnLyrical

JANUARY 2, 2011

Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. Why: social media has become the touch point by which many business functions converge. Sign out Leave your comment here.

Measurement 49

Measurement Tourism Social Media Blogging 49

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. While using social media to defend your reputation is important, collaborating with the mainstream media also helps to build support.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

OCTOBER 9, 2010

Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else.

Tourism 53

Tourism Measurement Twitter Facebook 53

Waxing UnLyrical

DECEMBER 28, 2010

If you are looking for ways to energize your public relations and social media efforts in the new year, you might want to re-read a fairy tale. Sign up post-haste! ), you’ll remember I profiled Dan Gordon and his use of social media. If anyone knows how to tell a story through social media, you do.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat.

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

OCTOBER 20, 2010

Capitol-Cast » Blog Archive » 10 Reasons to Attend IABC/DC Metro’s Silver Inkwell Awards Gala says: October 21, 2010 at 12:36 pm [.] the entire posting at Shonali’s blog, Waxing Unlyrical. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Measurement 72

Measurement Tourism Blogging Writing 72

Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. The more popular one is A Digital Nativity , but A Social Network Christmas is fun to watch as well. You may already have seen a couple of the Christmas-related videos making the rounds lately.

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

OCTOBER 3, 2010

This past Sunday, I shared seven posts that I think make for great reading when you’re preparing for a presentation. [.] These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else.

Measurement 67

Measurement Tourism Writing Blogging 67

Waxing UnLyrical

SEPTEMBER 25, 2010

Conch and Drum | Waxing UnLyrical says: October 16, 2010 at 6:03 am [.] These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else.

Skype 51

Skype Measurement Tourism Blogging 51

Waxing UnLyrical

AUGUST 29, 2010

Why: Peregrination + philanthropy using social media = paradise. Passports with Purpose 2010 – Travel Bloggers Raising Money Together , from Chris Gray Faust ‘s Chris Around the World. British holidays are not that bad , from Darren Cronian ‘s Travel Rants. These fine folk did: Jan. These fine folk did: Jan.

Travel 50

Travel Measurement Tourism Blogging 50