Bianchi Biz Blog

DECEMBER 2, 2021

Today, online success starts with search engine optimization (SEO). 3) We don’t need PR, we only have 15 automaker customers, and they know our salespeople. Media coverage in the right media outlets is viewed to be up to 10 times more credible that advertising or sales promotion messages.

Automotive 68

Automotive Technology Engineering Trade Shows 68

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. What is Inbound & why should PR pros care? Iliyana Stareva shares 17 reasons why everyone in PR should take an inbound approach. PR pros don’t need to know about SEO. Read Zude PR’s David Sawyer’s excellent post and make up your mind (Read 4 mins).

eBook 120

eBook Google Tools Analytics 120

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Or so the thought process goes.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

Landis PR

JANUARY 16, 2024

This is a community where they can openly talk about that. That creates a very close, and I must say an intimate, atmosphere where members talk very freely about their business, about their headaches, about things that they are tired of, and things that they see as possibilities and can’t tell if it’s a real possibility.

Agency 59

Agency Internal International Meeting 59

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. Where’s the value for PR?

Software 176

Software SEO Company Tools 176

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 71

Tools SEO Analysis Google 71

Sword and the Script

JANUARY 19, 2016

To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . I’ve long been a big fan of Buffer for scheduling social media content across a range of sites. Reduce typos with Grammerly.

Digital PR 60

Digital PR Tools SEO Web 60

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Create personal and business sites that you manage where possible – on all search platforms and in social media. Be present on key social media platforms, and post proactively. LinkedIn, Twitter, and Facebook are likely to be the most useful for digital reputation-building, and all are well optimized by Google.

Reputation 185

Reputation SEO Web Community 185

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ZudePR

JUNE 6, 2016

Just Who Are These Highly Productive World-Class Communicators? Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. Let's Hear From Those 28 Highly Productive Communicators #1: Ana Hoffman (San Francisco, US) Ana is the founder of Traffic Generation Café. People who produce.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

MARCH 1, 2022

Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Notified adds coverage books.

Software 119

Software Case Study Advertising Advertising 119

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands?

Corporate 100

Corporate Leadership Brand Branding 100

Beyond PR

FEBRUARY 8, 2018

Social selling is a special art that brings the community of social media to online brands to help build customer relationships far before any sale is made. That being said, businesses must have a positive perception if they hope to ever sell through social outlets. Match Content with the Social Sales Funnel.

Brand 72

Brand Branding How To Web 72

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. That’s according to a data analysis by Brian Dean of Backlinko , who founded the company to provide SEO training. These backlinks are important to digital PR and marketing for two primary reasons.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. It’s just as critical as tech SEO, probably more so in many cases.

Google 71

Google Infographics Pitching Resources 71

The Proactive Report

FEBRUARY 2, 2017

Tap peers – especially employees – to lead your communications and advocacy efforts. PR Lessons . Online sources and search engines are trusted more than traditional media. If you do not yet have SEO under your belt make it a priority. Make relationships with online media, bloggers and influencers.

System 100

System Training Engineering Employee 100

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers.

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

JANUARY 20, 2016

This means that reviews and online conversations with other like-minded folk and content from Influencers they see as someone they can relate to should be a big part of a PR strategy in 2016. Traditional media: Among the informed public, media made an impressive turnaround as trust increased. Online media rose to #3 (53%).

Digital PR 100

Digital PR SEO Employee Government 100

The Proactive Report

JANUARY 20, 2016

This means that reviews and online conversations with other like-minded folk and content from Influencers they see as someone they can relate to should be a big part of a PR strategy in 2016. Traditional media: Among the informed public, media made an impressive turnaround as trust increased. Online media rose to #3 (53%).

Digital PR 100

Digital PR SEO Employee Government 100

The Proactive Report

JANUARY 20, 2016

This means that reviews and online conversations with other like-minded folk and content from Influencers they see as someone they can relate to should be a big part of a PR strategy in 2016. Traditional media: Among the informed public, media made an impressive turnaround as trust increased. Online media rose to #3 (53%).

Digital PR 100

Digital PR SEO Employee Government 100

The Proactive Report

JANUARY 30, 2015

This social media strategy template might be helpful when planning your content. SF : There definitely a lack of understanding of how to use social media to build, and actively engage with, your community online. What can they talk about beyond familiarity with social media, which is now table stakes?

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

The Proactive Report

NOVEMBER 12, 2016

Marketing and PR jobs are one area where digital skills are in high demand. A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. Report ROI.

SEO 153

SEO Engineering LinkedIn Analytics 153