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Digital PR ? Link-Building

Doctor Spin

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach.

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Data, Analytics and the Everyday Practice of PR

The Proactive Report

Per the definition of PR your core functions are: Identify the audiences you need to reach. Build a community of like-minded individuals who have an affinity for your brand and know, accept, understand, and support the organization. Get the Digital PR Tips newsletter each week. Figure out where best to reach them.

Analytics 127
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DigitalPR Chat #1 Content and KPIs

The Proactive Report

A3: Digital transformation is taking place across the organization. Content and Digital PR can touch many areas. Think Culture of Content – content comes from all over the organization, especially public-facing departments like PR, research, product, sales. Q3: How should brands be setting KPIs? HR, for example.

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Event Sustainability — The Triple Bottom Line

Landis PR

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet. Do Sustainable Events Cost More?

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5 Solo PR Pros Share The Top Tools They Use on a Daily Basis

Solo PR Pro

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their most-used tools.

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Six new social media trends marketers should have on their radar

Prohibition

Previously on Reddit the only way to communicate with a community or subreddit, was through standard posts and livestreaming. This could be a huge new feature for businesses and professionals who utilise Twitter – so definitely one to watch! Reddit set to launch Reddit Talks.

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Public Relations vs Marketing

Doctor Spin

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.