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7 Tips to Optimize Your Social Media Marketing for Mobile

Critical Mention

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. Keep your links mobile-friendly.

Mobile 109
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8 Noteworthy PR and Social Media Wins from 2017

Critical Mention

While 2017 may have been filled with PR and social media fails (for starters, take a look at United, Pepsi, Equifax or Uber), it was also a year of noteworthy wins for many brands. 2) Wendy’s: When I asked my Twitter followers for examples of the year’s best PR efforts, Wendy’s was the clear standout when it came to social media.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. c) Donald Steel. What I won’t be talking too much about are the tools we can use.

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Making sense of modern public relations

Stephen Waddington

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. The internet has disintermediated every business that it has touched since the launch of consumer and mobile broadband in the noughties. Media relations.

Publicity 119
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Everything You Need to Know About Word-of Mouth Marketing

Cision

How to Build & Evangelize Your Community With Word-of-Mouth Marketing. How can you build a community online and off? 10 Tips to Activate Employees on Social Media. To tap into this market, brands need to empower internal supporters and stakeholders to join the conversation on social media. White Paper.

Marketing 120
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Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

This number has growth 4% year-on-year, fuelled by mobile phone usage. #3 The integration of paid, social and earned is also a driver. #5 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations.

Publicity 122
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Relentless focus on the customer .

Marketing 196