Community Customer Service Enterprise Internal 
Stephen Waddington
JANUARY 15, 2020
There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management.
Sword and the Script
DECEMBER 3, 2019
Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Buyers on AWS Data Exchange will not be the quintessential PR customer Meltwater usually serves.
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Sword and the Script
JUNE 3, 2020
It’s too much, too fast and too convenient for enterprises motivated by profit. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? Out of respect, yesterday, I did not publish. My instinct?
Solo PR Pro
AUGUST 2, 2016
Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds. They have the benefit of working closely with clients, often becoming like an extension of internal teams, across a wide range of industries. Do one thing and be the best at it.
Solo PR Pro
AUGUST 2, 2016
Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds. They have the benefit of working closely with clients, often becoming like an extension of internal teams, across a wide range of industries. Do one thing and be the best at it.
PR 20/20
SEPTEMBER 17, 2019
Enterprise and workplace. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” On the sales side (and if you’re part of the Salesforce community), this event offers 2,700+ sessions across four days. Media and journalism.
Critical Mention
APRIL 26, 2017
My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. However, we had 48 hours to create and host a championship celebration in the Carrier Dome to honor the team, and then, coordinate a major downtown parade, pep rally and community-wide tribute less than two days later.
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