PR Fuel

MAY 6, 2021

It’s a powerful form of communication used by businesses to reach their audience. If you aren’t sure if you can handle all of this or you are struggling with writer’s block, E-Releases offers PR Writing services in addition to being the #1 press release distribution service for small businesses.

Examples 105

Examples Writing Product Launch Crisis Management 105

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. No one wants to be the one that caused THAT headline or article that harms your business. This is an absolute game changer for many businesses like ours.

Interviews 60

Interviews Media Training Training Trends 60

Prohibition

JANUARY 14, 2022

Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. The-house PR person or head of communications. Team roles and responsibilities need to be clear if your crisis communication plan is going to work. 5. Make a plan for communicating with the media.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Fuel

NOVEMBER 9, 2021

For small businesses, there is so much competition that all of your content needs to be top-notch. Whether you’re announcing new hires, a new product, or a company event, a press release is a great way to communicate information in an objective fashion. Of course, as a small business, ethics are crucial.

Writing 96

Writing Small Business SEO Local 96

PR 20/20

NOVEMBER 29, 2022

For small businesses, start-ups, and short-term goals, we'd recommend following Ready North's Marketing Growth Hackathon TM to identify quick wins and accelerate success. Detailing personas makes it possible to humanize your marketing and your brand through a more personalized approach to communications. >>

Marketing 52

Marketing Analytics eBook System 52

Beyond PR

DECEMBER 19, 2016

June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Contently - Strategy

DECEMBER 29, 2022

Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. That doesn’t mean you should blow up every internal communications channel with every single content asset you create. Execute a larger internal communications plan.

eBook 120

eBook Product Launch Software Internal 120

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” For any product or service that is centrally or even tangentially tied to Black Friday, Cyber-Monday, Giving Tuesday or Small Business Saturday, start strategizing now.

Film 180

Film Small Business Pitching Comparison 180