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5 marketing tips that will ensure your next product launch is a success

Agility PR Solutions

Product marketing is one of the most important and often overlooked, aspects of product development. A successful product launch requires a well-executed marketing strategy that starts long before the product is launched. A product launch is an exciting time for any small business owner.

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Small Business Public Relations

5W PR

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

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Types of Influencers and When to Use Them

5W PR

Brand awareness If a company’s goal is to increase brand visibility on a large scale, macro influencers can introduce their product or service to a massive audience quickly. Product launches When launching a new product, having a macro influencer endorse it can create a significant buzz and generate interest.

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Setting the right earned media objectives for your brand

Onclusive

Is there a new product launch that needs exposure, a new story that needs to be told, or new messages that you’d like to introduce to your key audiences? Is your brand a startup or a new entrant that needs to establish itself in the marketplace, or is it focused on growing its market share in a mature market?

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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Here are some PR lessons we gleaned from some of our favorite Instagrammers.

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7 Tricks for Creating Impactful PR Campaigns

PR Fuel

Use press releases to spread awareness for a product launch or an important business milestone. If you run a small business, local media can help you reach your target audience. You should also experiment with different ideas and hold a brainstorming session in your marketing department.

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What Are the Essential Elements of a Press Release?

PR Fuel

About 14% of small businesses fail due to poor marketing. In fact, 50% of small businesses only survive for at least five years. If you want to set your business up for success, you need to learn how to write a press release. New product launches. Updating an old product. A company rebrand.

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