How to Empower Your Small Business PR with Thought Leadership

B2B PR Sense

In small business PR, it’s easy to suffer from product or service egomania. But the point is to succeed as a small B2B business, you need to believe in the greatness of your product or service. This seemingly small step meant survival for his business.

15 Simple Small Business PR Strategies That Will Save You Money

B2B PR Sense

As a small business or startup, you know how quickly expenses can pile up. Thanks to a number of online tools and resources, small business PR does not have to break the bank. Small Business PR, Meet Budget Friendly Strategies.

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Want More Press? 3 Ways to Be More Friendly In Small Business PR

B2B PR Sense

Have your efforts to generate more press coverage for your small business been falling flat lately? What exactly is expected when you contact the press about your small B2B business. How Small Business PR Has Changed. A product launch.

PR and Marketing During COVID-19: What You Need to Know

B2B PR Sense

Perhaps you've personally seen the effects of COVID-19 in your day-to-day business. How the Coronavirus Affects Your Business. As businesses, we need to know how to properly address this issue within our individual strategies. Cease All Non-Essential Press Releases and Launches.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Can public relations and social media really work together to bolster your business? If you were a new or small business, this process could be long and drawn out. Make sure you have crisp, clear images that represent your business and personal brand well.

10 Powerful B2B Marketing Influencers You Need to Follow

B2B PR Sense

20 Key Resources That Will Keep Your B2B Business on Top of the Marketing Buzz. His influence has grown out of a passion for the fast-growing, customer-centric approach to marketing that has helped many businesses to succeed in recent years.

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12 ways PR pros can grab headlines

PR Daily

If you’re a startup or a small business looking for press, the world of PR can seem like a dark and lonely place. There are a lot of opportunities for small businesses. What can you glean from the weird world of starting a business?

How to Upgrade Your PR Strategy for 2020

B2B PR Sense

72% of consumers prefer email to other means of business communication. Gone are the days of CEOs and founders hiding behind the name of their business. Audiences are skeptical of brands -- and this has damaged many businesses' bottom line. Say you need surgery.

7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

At a certain point, most small businesses outgrow their first forays into public relations. Up and coming businesses should set ground rules early on regarding who speaks to the press and what is being said. Should there be a launch party before a new product launch?

6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Some of the best pitches tie a client product or service to pop culture coverage.

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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from.

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TikTok’s ads anger influencers, Instagram tests ‘Group Story’ feature, and Houston Rockets apologize for Hong Kong tweet

PR Daily

According to a study from Clutch , small businesses aren’t doing enough to monitor their reputation online. Your organization’s values are becoming more important to consumers than your sales, product launches and marketing messages—especially to Gen Z consumers.

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Lowe’s nebulous layoffs, Pinterest’s earnings soar, and UK House of Commons’ banned words

PR Daily

The company declined to tell reporters how many employees its laying off, but CNN Business reported that as of Feb. Pinterest’s chief executive, Ben Silbermann, said it’s adding a mobile interface and advertising tools for small businesses.

4 savvy social media marketing tactics

PR Daily

Leave it to a dating app to demonstrate the instant success a creative social media marketing approach can bring to a new business. Related: 6 Ways to Think Outside the Box When Marketing Your Small Business. Associate with other businesses that share similar mindsets.

10 Powerful Ways PR Can Boost Thought Leadership Strategy

B2B PR Sense

How to Unlock Your Small Business PR Potential with Owned Content. Some do this by highlighting real-world examples of people who use their products to solve real-life problems. Don't use your content creation to promote your brand or products.

Online Reputation Management: How to Make Your Brand Stand Out

B2B PR Sense

And that means that, as a business, online reputation management should be a top priority. After all, who can you believe when faced with a constant barrage of companies touting their products and services as "the best" or "the longest lasting?" We've become a review-driven society.

4 digital tools that are reshaping PR

PR Daily

New technologies are changing how we interact with each other—and with businesses. Here are four opportunities social media offers PR experts and small businesses in 2018: 1. Live video can be especially helpful for promoting upcoming events or teasing new products.

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6 tricks for teasing your latest product

PR Daily

As a small business, there can be a lot of pressure to ensure a product launch goes well. Sometimes the fortunes of the organization are directly linked to the successful launch of a new product or service.

How your social media presence can keep up with the Kardashians

PR Daily

I openly admit to watching every episode of Keeping up with the Kardashians, buying their beauty products and purchasing as many different colors of lip kits as I can afford. Many small business owners aren’t on Snapchat, but your customers may be. The more social media users connect with you and your organization on a personal level, the more likely they are to do business with you. If you’re a business owner, give people a glimpse into your personal life.

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

for Novartis Pharmaceuticals Corporation, ZYKADIA Brand Launch. for Yo, Yo Launch. Weber Shandwick for Suave Professionals, Natural Infusion Launch. Digital Service/Product Launch. Transamerica, Launch.

Can I Quote You on That? Three Interviewing Blunders to Avoid

Shift Communications

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. No one wants to be the one that caused THAT headline or article that harms your business.

12 Months of Content Marketing

Beyond PR

A lot of businesses come up with blog topics in the moment rather than planning in advance. June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that.

Finalists named for the 2015 PR Daily Awards

PR Daily

Cherokee Nation and Cherokee Nation Businesses, AR|PR for Fitnet, Adapting to the News Cycle – Fitnet’s Apple Health Integration Launch. Geben Communication for Hello Fearless, Thinking Inside the Box to Launch the Hello Fearless Movement. Best Website Launch.