Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Barokas

JULY 6, 2020

Like our client Techstars, Barokas Communications abides by the motto of “Give First.” An example of this might be a seed stage funding announcement or early product launch, where you want to place multiple stories in the media. Often times, startup execs think anyone covering their space should be writing about them.

Consumer 131

Consumer Product Launch Agency Sports 131

Mora Communications

NOVEMBER 2, 2017

Before launching a new PR campaign, make a list of your business goals and main media objectives. List what you’re hoping to achieve from your media relations campaign. Write your targets, goals and intents. Establishing a new business or product launch. Increasing sales. Set timelines.

Brand 66

Brand Branding Product Launch Google 66

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

Shift Communications

AUGUST 17, 2018

Earnings are the perfect opportunity to give fresh legs to topics previously pitched – even if they’ve already been covered by media and especially if they’ve contributed to your client’s latest earnings results. Two key items worth revisiting include product launches and strategic partnerships. faster load times) and more.

Pitching 83

Pitching Product Launch Data Measurement 83

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Is your client developing a new product within a budding industry? Once the reporter expresses interest in actually writing a story, congratulations — you’re halfway there! So, here are some of my top tips for working with business press. Be prepared.

Print 60

Print Product Launch Fashion Report 60

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Speaking of budget, we cannot overlook the media allowance or “transportation fee” — a distinctive feature of Chinese media relations. If pitching in the U.S. counterparts.

Pitching 36

Pitching Transportation Conference Report 36

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. To that end, this year’s roundup is uh-mazing.

Marketing 192

Marketing Content Marketing Data Social Media 192

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Being stood up by a journalist is embarrassing, and it can even make the PR rep look bad, which is why meticulous confirmation in writing is always necessary. Often a CEO or founder will be in demand as a media spokesperson, especially at high-growth technology companies. However, it can be rescheduled.

Interviews 309

Interviews Product Launch Radio Media Training 309

Prohibition

JANUARY 14, 2022

Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. The-house PR person or head of communications. Team roles and responsibilities need to be clear if your crisis communication plan is going to work. The PR crisis team should consist of.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Conversations

SEPTEMBER 22, 2015

On the contrary, subjects stressed the increasing difficulties in setting out on a PR career path in Italy, with accelerated requirements for both traditional and newer skills, plus a business understanding for the different branches of communication. An assertion that digital communications adoption comes easier to women than men.

Interviews 40

Interviews Enterprise Corporate Internal 40

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I was destined to work in the field of communications.

Pitching 228

Pitching Agency Social Media Creativity 228

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. But I’m usually neglecting my marketing blog to write for other websites. Yet, at some point, I decided both blogs needed separate social media channels. Commit to a Schedule. Use Guest Bloggers.

Blogging 282

Blogging Case Study Social Media Instagram 282

Critical Mention

AUGUST 29, 2019

Undoubtedly, being able to best communicate with your clients and prospects is a must. Therefore, it’s important to tailor your communication to what works best with your target audience. Today’s digital world consists of many communication channels. It’s ok to add a little bit of humor within certain media channels.

Company 81

Company Brand Branding B2C 81