Communications Infographics Print Web 
Shift Communications
JANUARY 4, 2016
Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day. Can the news media absorb the volume of infographics we churn out?
Stephen Waddington
JULY 11, 2017
European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. The European Communication Monitor (ECM) is a rare example of excellence between communication theory and practice. 1 Visualisation in communication. But only 4.6%
Cision
MARCH 21, 2016
This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. What impact does this have on communication professionals? Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template.
Deirdre Breakenridge
MARCH 12, 2015
Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the same time, we’re working more closely with marketing, branding, digital and web teams.
Critical Mention
SEPTEMBER 21, 2018
In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. Integrating both print and digital marketing into is critical to your modern PR campaigns. Until next time! Critical Mention. Jolie Shapiro.
Stephen Waddington
DECEMBER 5, 2018
In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.
Burrelles Fresh Ideas
JUNE 13, 2023
Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly.
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