Ethical Voices

APRIL 3, 2023

I was a financial analyst and planner for the early days of my career, and then went into investor relations. Over the past 15 years, I’ve primarily worked with trade associations and professional societies, starting back in marketing communications, then moved to an ops role leading public relations, marketing, event planning.

Ethics 78

Ethics Privacy Data Financial 78

Mindful Marketing

NOVEMBER 6, 2021

The recent decision of the planet’s most widely used social media platform to rename itself Meta surprised many; yet, it’s a move we’ve witnessed before, one of the most notable happening in 2015 when Google grew into Alphabet. There are undoubtedly more, but here are four main moral concerns related to the metaverse: 1.

Facebook 73

Facebook Google Privacy Tools 73

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

PR 20/20

JUNE 14, 2018

For many of us, the answer is glancing at our collected analytics once a month, quarter or year because we don’t really have the time to deep dive through Google Analytics and excel spreadsheets. Databox enables you to set up dashboards for each type of analysis: website performance, lead generation results, financial health and more.

Data 51

Data Report Analytics Privacy 51

David PR Group

JUNE 2, 2014

Google last week unveiled a system which enables citizens of the European Union to ask the search engine to remove results from its listings. Europeans who want personal information removed from search results can make their case directly to Google via an online form. The move comes in response to a landmark E.U.

Google 40

Google Policies Reputation Crisis Communications 40

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. However, for some organizations, they are an essential part of the overall public relations and communications strategy. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

APRIL 8, 2021

At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon. And even in the Trust Barometer, businesses in the tech sector performed better than some other industries, including financial services and automotive.

Reputation 305

Reputation Privacy Data Advertising 305

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily. 3) Prezly distribution.

Pitching 64

Pitching Analytics Enterprise System 64

PR in High Definition

MAY 24, 2023

With over 80% of the search market share, Google is the household favourite, but even Google has its limitations. Google is set up to search by keywords, but not to dive into granular and complex questions. Google provides results to our keyword searches based on the algorithm it uses to deem information credible.

Google 62

Google Engineering Tools Privacy 62

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

Panel discussion at the 2022 Paine Publishing Summit on the Future of Communications Measurement: Katie Paine, Rob Key, Jamin Spitzer, Mark Stouse, and Michael Ziviani. So we made attribution the major theme of this year’s Summit on the Future of Communications Measurement. That sort of attribution is what most people ask me about.

Analytics 40

Analytics Crisis Data Measurement 40

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Google Glass is still at a rudimentary stage. c) Donald Steel. Yes, it can benefit many people.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148