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Ethics Month, and a Time for Continued Professional Development

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 115
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How Can Businesses Create A More Ethical Environment – Erica Salmon Byrne

Ethical Voices

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 70
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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives.

Crisis 161
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AI and Journalism: What’s Next?

PRSay

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy.

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What U.S. Service Members Can Teach Us About Communications

PRSay

In addition to participating in tactical-training exercises, our group was provided top-level briefings that gave us a deeper understanding of the roles and mission of the U.S. As a professional communicator, I consider the conference to be a model influencer-outreach campaign. Lessons for communicators.

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Good News for Leaders, Here’s What #Millennials Like About You

Deirdre Breakenridge

Although I’ve shared some of the ways leaders are disappointing Millennials in previous posts, here’s the good news … you’re getting a few things right in your communication and it’s appreciated. Takes the time to communicate through videos. Communicates in earnest and follows up with action.

Ethics 218
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Start 2020 with an Action Plan: Begin with FEEL for Real Relationships

Deirdre Breakenridge

Today, as a result of this reflection and realizing my research had uncovered a new Mode of Operation or communication model, I’m focusing on a FEEL roadmap in 2020; adding FEEL to all of my communications. How much do you use FEEL in your communication through all of your channels?

Exercises 204