Sword and the Script

JANUARY 21, 2017

1) Communication Metrics: Disruption or True Crisis . In a piece for Ragan’s PR Daily – 3 ways media metrics can help you handle PR crises – she draws a distinction between “a snarky comment” and bona fide media crisis that “threaten to compromise an organization’s credibility.”. What is Agile Marketing Again?

Social Media 60

Social Media Crisis Marketing Media 60

Stephen Waddington

MARCH 24, 2021

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. Can we stand the heat?

Ethics 178

Ethics Publicity Enterprise Groups 178

Doctor Spin

FEBRUARY 14, 2024

Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. It aims to communicate with these groups to create a favourable overall company image.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR News

JUNE 11, 2018

The post The Big Rethink for Communicators Ready for Real Change appeared first on PR News Blog. Nancy had ordered a decaf-calf skim latte and the barista seemingly got it wrong. She stormed back to the counter and told the staff in no uncertain terms that her coffee order was wrong. The customer… Continued.

Communications 92

Communications Blogging Crisis Management Employee 92

PR News

SEPTEMBER 17, 2017

The post Is Integrated Communications the Holy Grail or Just Cheap Talk? appeared first on PR News Blog. Fast forward to now, and imagine your boss telling you to do the same. It would feel patronizing, right? Truth is, we could benefit from those childhood reminders.… … Continued.

Communications 97

Communications Blogging Crisis Management Digital PR 97

PR News

JUNE 26, 2016

Which is to say: you still have another five solid months to make this your best year ever as a communicator. The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. First, you’ll need to take stock of what you and your team have… Continued.

Leadership 90

Leadership Communications Blogging Brand 90

Critical Mention

NOVEMBER 18, 2018

Laying the groundwork early led me to focus solely on digital PR. We communicate across the world and time zones and, yet, I still feel so connected to their team. Additionally, Sarah is a digital correspondent for several companies including Paypal, Cox Communications, MGM International, Walmart, Shorty Awards and more.

Interviews 80

Interviews Strategy Social Media Digital PR 80

Landis PR

JANUARY 16, 2024

So then there comes the question of how does someone that might be interested in becoming a member of a network prepare themselves to be suitable to join and to be able to take the most of what an international, global network can offer them. Frankly, PR people tend to talk more than they listen.

Agency 59

Agency Internal International Meeting 59

PR News

DECEMBER 4, 2017

Communications executives have begun in earnest to make their way into boardrooms, C-suite meetings and the critical business conversations at their organizations. You could even say: “PR people need to get a spine.” The post Communicators Need to Find Their Voice to Better Define Their Value appeared first on PR News Blog.

Communications 60

Communications Meeting Blogging Crisis Management 60

PR News

OCTOBER 21, 2016

The post 9 Great Ideas from Award-Winning Communicators appeared first on PR News Blog. Your stakeholders — humans just like you and me — want to be part of a movement, not part of a marketing moment. That statement rung true to… Continued.

Communications 48

Communications Community Blogging Brand 48

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As

Trends 60

Trends Media Report Technology 60

Landis PR

DECEMBER 11, 2023

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. For the original blog, please visit here. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

PR News

SEPTEMBER 12, 2016

Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued. The post Let’s Make Public Relations More Relevant appeared first on PR News Blog. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating.

Publicity 116

Publicity Pitching Media Relations Blogging 116

PR News

JULY 20, 2016

The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog. Dealing with crowds (literally, being able to deal with crowds). Such are the joys of summer. It’s enough to make you forget what’s going on back at the office.… … Continued.

Blogging 52

Blogging Communications Customer Service Crisis Management 52

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Retainer PR agency. Single PR project.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

PR News

JANUARY 25, 2017

Coming just days after the Women’s March, PR News’ Top Women in PR awards luncheon in NYC was an ebullient event that brought the PR industry together to celebrate female leadership and the individuals who’ve moved the communications needle in the past 12 months.

Leadership 48

Leadership Blogging Industry Communications 48

PR News

JULY 20, 2016

The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog. Dealing with crowds (literally, being able to deal with crowds). Such are the joys of summer. It’s enough to make you forget what’s going on back at the office.… … Continued.

Blogging 48

Blogging Communications Customer Service Crisis Management 48

PR News

SEPTEMBER 12, 2016

Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued. The post Make PR Great Again. appeared first on PR News Blog. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating.

Pitching 48

Pitching Media Relations Blogging Communications 48

Presspage

NOVEMBER 10, 2017

Through September 2017, Miami International Airport was dealing with Hurricane Irma, which severely affected the airport's operations. The recognition of Miami International Airport was long due even before it responded to the Irma crisis. On November 7, Miami International Airport was named the recipient of the Peggy G.

Internal 0

Internal International Industry Infographics 0

5W PR

JUNE 6, 2022

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. One of the most important public relations elements is communicating with media outlets as well as journalists. Remote Work.

Trends 88

Trends Data SEO Consumer 88

PR News

JULY 24, 2017

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog.

How To 107

How To Writing Blogging Crisis Management 107

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. So I jotted down a list of PR/digital/SEO/content marketing influencers. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. .

Communications 81

Communications How To Blogging Content Marketing 81

PR News

OCTOBER 30, 2017

That idea you have, which everyone is calling crazy and couldn’t possibly work: well, it probably won’t work. But you should try it anyway. Such was the advice of Guy Kawasaki (pictured), venture capitalist and former chief evangelist at Apple: “If someone says you will fail, it doesn’t always mean you will succeed. But if… Continued.

Blogging 64

Blogging Crisis Management Google Digital PR 64

PR News

JANUARY 29, 2018

At the PR News Top Women in PR Luncheon on… Continued. The post The F Word: It’s Time to Make Your Move appeared first on PR News Blog. Failure, my friends, is the F word I am referring to and the word that so many business leaders tout as the holy grail to get ahead. If only it were easy to fail successfully.

Blogging 50

Blogging Crisis Management Digital PR Internal 50

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. The goal is to make your team adaptable for increasingly fast changing communication requirements. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ).

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How To Software System Employee 60