Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. CommsTech does seem like the broader category. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. Revenue grew to $62.6

Publicity 85

Publicity Survey Enterprise Pitching 85

Melissa Agnes

DECEMBER 11, 2014

The 8 key categories of issue management vs. crisis management. In a management context, that difference, and why it is important, falls under eight key categories. However the impact of the crisis, particularly financial or reputational, may persist for much longer.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). b) and occasional PR Tech Briefing based on product demonstrations (quarterly); and. 2) SocialChorus adds new employee comms products. c) PR Tech Reviews based on my review of the technology (1-2 per year).

Industry 86

Industry Media Technology Employee 86

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

PR 20/20

MAY 8, 2019

Some jobs will be lost, and new ones, some we can’t even fathom, will be created. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Traditional marketing automation makes marketers more efficient, productive and successful.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

OCTOBER 29, 2019

I had a chance to connect with Mr. Wynants recently and he walked me through his company’s philosophy, product and features. He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Competitive products include Prowly and Mynewsdesk.

Pitching 63

Pitching Analytics Enterprise System 63

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

AUGUST 1, 2023

Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks. The PR software community has taken note and they are responding. It makes sense.

Software 122

Software Pitching Ethics Privacy 122

NewsWhip

JUNE 10, 2021

The media are very quick, they’re very perceptive, and they obviously have to be because there’s a 24-hour news cycle and they need to maintain the latest and greatest sources of information. It comes down to product launches. Is it isolated in one community or one space or one network?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. ” #4: Deirdre Breakenridge (New Jersey, US). Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . The best, worldwide.

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. This is happening in almost every business and consumer category.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115