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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Locations and logistics at conferences and trade shows can be confusing and traveling from one point to another is often slow, so build in extra time.

Media 294
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PR Guide to Executive Speaking Gigs

ImPRessions - Crenshaw Communications

attend conventions, conferences, and trade shows each year. What we in PR like about such conferences are the opportunities to secure industry speaking gigs for executive clients. Assign a dedicated staffer to manage conference work. . Time to recalculate your conference strategy. CES turned down your CEO?

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The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. These partnerships open doors to new markets and communities, strengthening your foothold.

B2B 95
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How PR Supports “Thought Leaders”

ImPRessions - Crenshaw Communications

Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. Leadership reputation can be increased substantially by sharing information with colleagues and community. Invite others onto the stage. It also gives back.

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HIMSS15: How-to Position your Organization as a ‘Snowflake’

Shift Communications

As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. Pardon our winter imagery in advance – the majority of the SHIFT Communications Healthcare Practice is based in Boston and, as a result, we are all too familiar with the white stuff.

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How a World-Class Convention Center Became a Beacon of Hope During the Pandemic

PRSay

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser.

Crisis 87
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Obstacles & Opportunities: The PR Facts You Need to Know About CES 2022

Bianchi Biz Blog

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.