OnePitch

APRIL 14, 2022

Whether its medical devices, EHRs, or patient engagement software, my main responsibility as the HealthIT Practice Group Director is to ensure my team’s efforts are supporting clients’ business goals – so everything from brand awareness and visibility to overall sales pipeline growth. PS: you can recommend yourself too.

Healthcare 52

Healthcare How To Pitching Product Launch 52

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Start by considering your campaign components.

Product Launch 40

Product Launch Marketing How To B2C 40

PR Fuel

OCTOBER 19, 2021

However, social media doesn’t assert your brand as an authoritative voice in your industry. Press coverage can also help to strengthen your brand identity and make it more recognizable to a wider audience. You can’t write a press release because you want to promote your brand. Become a Storyteller.

Writing 52

Writing Product Launch Storytelling Pitching 52

ISEBOX

MARCH 2, 2017

Through it all, we’ve tried to offer some tips and tricks on how to nail social media. However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Karen Freberg

JUNE 24, 2019

The access to people, brands, and agencies is unlike anything else I have seen in my career. For example, for the summit, we had a full agenda filled with amazing speakers from agencies, platforms, and companies to share their insights, expertise, and advice on how we can come together and solve the problems and address opportunities.

Education 64

Education Creativity Pinterest Facebook 64

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. It comes down to product launches.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 189

Marketing Content Marketing Data Social Media 189

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

5W PR

AUGUST 31, 2020

Used prudently, GIF’s provide a unique opportunity for a PR specialist to connect brands to their target audience, increase engagement, and make a brand’s message more relatable. With the internet culture becoming more prevalent, brand managers should embrace GIF’s to respond to clients on different social media platforms.

Strategy 166

Strategy Product Launch Television Storytelling 166