Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. But consistency goes beyond the products you develop and customer service you provide. Connect with compatible customers.

Brand 40

Brand Branding Product Launch Guidelines 40

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Your innovative new product is close to launch…but competitors are close behind. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

PR in High Definition

JUNE 25, 2020

Why do we reach for the same brand in the supermarket? Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous. No data means no depth. Throughout the pandemic you might have been offering reduced services, how did your customers react?

Reputation 75

Reputation Employee Leadership Product Launch 75

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? This data is most times at your fingertips: upfront user behavioral reports in your Google Analytics systems, your CRM, analyzing social audiences of the market and competitors, keyword research, etc. Blog series?

B2B 60

B2B Analytics Google B2C 60

PR in High Definition

JUNE 25, 2020

Why do we reach for the same brand in the supermarket? Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous. No data means no depth. Throughout the pandemic you might have been offering reduced services, how did your customers react?

Reputation 48

Reputation Employee Leadership Product Launch 48

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 104

Interviews Publicity Technology Social Media 104

NewsWhip

JUNE 10, 2021

Using social data in risk assessment | Jump to text. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR 20/20

MAY 24, 2018

As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. Customer service team. What keeps them loyal to a brand? In past hackathons, we’ve seen milestones like the following: Product announcements / launch. The list goes on.

Marketing 40

Marketing Comparison Internal International 40