Agility PR Solutions

SEPTEMBER 28, 2020

With its constant crisis-level landscape and ominous “adapt or perish” theme, you could say that 2020 has been one of the most challenging years for brands and businesses. The post How influencer marketing can create brand connections in unstable, crisis-ridden 2020 appeared first on Agility PR Solutions.

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Crisis Brand Branding Marketing 138

Agility PR Solutions

APRIL 16, 2023

The size of the public relations market in the U.S. This comes as no surprise given that most brands face negative PR at some point. Something as simple as a wrongly-worded social media post could hurt your brand’s reputation permanently. in 2023 is expected to be $17.8 billion, a 2.7 percent growth from 2022.

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Crisis Marketing Reputation Social Media 112

Ronn Torossian

MARCH 9, 2020

In today’s social-media-powered communication, brands constantly face challenges associated with negative publicity. With stories gaining traction rapidly, brands have found themselves dealing with widespread backlash due to failing to deliver on their promises, mistreating employees or delivering a faulty product to the market.

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Crisis Management Crisis Employee Social Media 248

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. How crisis communications has changed. Assign roles.

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Crisis How To Brand Branding 186

Onclusive

APRIL 22, 2021

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan. Listen, listen, listen!

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Crisis How To Crisis Management Crisis Communications 195

Agility PR Solutions

NOVEMBER 3, 2022

Social media has brought excellent opportunities for organizations, including brand building, direct customer engagement, a channel for market research, and many more. The post How to create a social media crisis management plan appeared first on Agility PR Solutions. Social media crises can strike at any time.

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Crisis Management Social Media Crisis How To 189

PRSay

NOVEMBER 9, 2021

We have experienced firsthand how a crisis can significantly and quickly impact business operations. Companies can prepare by evaluating the crisis process, team, tools and resources they have in place. A clear organizational purpose, mission and values provide guidance and establish a strong foundation to support crisis responses.

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Crisis Crisis Communications Crisis Management Training 195

NewsWhip

JUNE 8, 2023

Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring In the digital age, access to online information has created new expectations for businesses to choose how they present brand messages. These tools should ensure a reduced response and resolution time to any potential PR crisis.

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Reputation Crisis Brand Branding 60

Ronn Torossian

MAY 15, 2020

Public relations and marketing agencies have all been altering their strategies, while the budgets that brands and corporations set for their yearly advertising strategies have been drastically shortened. The post Zoom: Zoom’s Public Relations During a Crisis appeared first on. Some may argue that […].

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Crisis Publicity Advertising Advertising 221

The Proactive Report

MARCH 27, 2020

In this situation, it’s natural to want to cut costs, but the mistake most businesses make is to cut marketing and PR spend. Consumers need to see consistency in brand messaging in times of uncertainty. Consumers need to see consistency in brand messaging in times of uncertainty. Plan Ahead. They will be will be watching.

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Crisis How To Small Business Social Media 225

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. How to set earned media objectives that are right for your brand.

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Brand Branding Media Measurement 370

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. One way to help build a strong brand is through strategic press relations resulting in earned media coverage. Different tactics like branded content and executive speaking opportunities might complement it.

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Reputation Brand Branding Media 156

ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. And for months prior to the Pepsi and United incidents, another big brand, Uber, sustained a rapid series of reputation dings that left it struggling to get back on track.

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Crisis Airlines Brand Branding 180

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.

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Marketing Product Launch Corporate Viral 310

NewsWhip

OCTOBER 21, 2020

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust.

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Crisis Reddit Reputation Tools 158

Agility PR Solutions

FEBRUARY 16, 2022

During the COVID crisis, brands have relied more on developing emotional connections with consumers for success. Brand intimacy performance has […]. Brand intimacy performance has […]. The post Fast food industry serves up decent brand intimacy—which brands lead?

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Industry Brand Branding Crisis 146

ImPRessions - Crenshaw Communications

JUNE 29, 2020

It used to be that when things got tough, the tough cut marketing and PR budgets. ” But that conventional wisdom was from a time when PR and marketing worked through one-way channels. Today, brand communications is much more of a two-way street. A pause in ordinary, pre-COVID marketing has frozen many brands in place.

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Marketing Leadership Crisis Healthcare 225

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” Reputation management tends to touch a number of business functions, including legal, customer experience, sales, marketing, and — of course, communications.

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Reputation Crisis Customer Service B2B 333

Burrelles Fresh Ideas

JANUARY 30, 2024

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. We hope you find this beneficial.

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Ethics Crisis Transportation Airlines 96

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Until a few days ago. .

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Brand Branding Sports Crisis 148

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand.

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Strategy Marketing Measurement eBook 195

Agility PR Solutions

AUGUST 10, 2021

We’re entering a largely unprecedented era in American history, one in which we’re having to rebuild our culture and marketplace from the ruins of the COVID crisis and its aftermath—in many cases, from the ground up. If 2008 gave us the Great Recession, 2021 is bringing about a Great Rebuilding, according to new research and […].

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Community Brand Branding Marketing 147

PRSay

JUNE 9, 2021

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. based firm that specializes in crisis management and health care communications. A commitment to ethics.

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Crisis Ethics Publicity Marketing 164

Agility PR Solutions

NOVEMBER 2, 2020

Professional marketers should stay alert for them to learn key lessons and strategies adopted to manage such crises. With different brands responding to PR crises uniquely, their replies and approaches in the event of a PR crisis have a wealth of insight that PR pros can borrow. Public relations crises can happen anytime.

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Crisis Strategy Brand Branding 156

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues. However, the integration process can be challenging.

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Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

Wadds Inc.

FEBRUARY 15, 2023

A review of Communicate in a Crisis by Kate Hartley. When is a crisis a major threat, and when is it just a Twitter storm? Communicate in a Crisis by Kate Hartley sets out to answer that question. No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022.

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Crisis Communications Crisis Management Analysis 98

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

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Strategy Communications Reputation Measurement 370

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. PRNEWS Crisis and Measurement Summit. Dates: Feb 25 – 26, 2020.

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Conference Marketing Case Study Measurement 329

PRSay

AUGUST 31, 2021

Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. But going directly into responsive crisis mode isn’t always the answer. But going directly into responsive crisis mode isn’t always the answer. Those who complain the loudest about a brand may not represent its overall audience.

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Crisis Crisis Communications Nonprofit Social Media 164

Agility PR Solutions

MAY 3, 2020

Just as retail and customer-facing industries are suffering through the COVID-19 crisis, B2B organizations are struggling to adapt to changes in how they connect with customers. The post Burdened by strained relationships, B2B brands looking for answers during COVID crisis appeared first on Agility PR Solutions.

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B2B Crisis Brand Branding 85

PRSay

JUNE 7, 2021

Organizations are only as strong as how they respond in moments of crisis. This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization.

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Crisis Exercises Crisis Communications Reputation 152

Ronn Torossian

SEPTEMBER 10, 2020

This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes. With social distancing as the main rule around the world, brands can’t take advantage of in-person events to sell and market their products.

Marketing 248

Marketing Industry Brand Branding 248

PRSay

JUNE 21, 2022

My most important crisis communications test didn’t come through my PR work with PayPal, Snowflake or Tetris. breaking the news to your parents) to ongoing market education (telling others). He has represented brands like Snowflake, PayPal, Tetris — even the alien hunters of the SETI Institute! Photo of the author above right.

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Crisis Communications Course Crisis Communications 174

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Crisis Management Social Media Crisis Media 118

Onclusive

FEBRUARY 7, 2023

So, effectively communicating your brand’s environmental sustainability strategy will be an essential part of your role for the foreseeable future, if not forever!   Y ou need to get it right if you want to build a solid brand reputation and avoid greenwashing accusations. You need to be your company’s harshest critic. Great right?

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Reputation Brand Branding How To 195

Agility PR Solutions

MAY 26, 2020

With many brands and businesses now resuming operations, society has entered a new phase of the COVID crisis—and consumer expectations and behaviors are changing in real-time. The post As COVID crisis shifts gears, consumer sentiment is changing—what should brands do? appeared first on Agility PR Solutions.

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Crisis Consumer Brand Branding 78