Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Thus, we often find ourselves speaking with clients on what we’ll need to secure a hit in Fortune, Wall Street Journal , the New York Times, USA Today or any other top-tier outlet.

Media 100

Media Data B2B Pitching 100

Prohibition

DECEMBER 22, 2021

The clarification did little to avert the massive backlash the brand received. They admitted that it intended to shock, but never to offend any consumers. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! It showed just how bad the app can be for the teens of today.

Crisis 62

Crisis Instagram Social Media Facebook 62

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. The other half got it.

Brand 52

Brand Branding Media Local 52

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. These devices have provided the means for consumers to connect to the internet wherever and whenever. However, it is also an area in which brands wanted more education indicating that they have invested in tools that they aren’t using. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. The brand is what people talk about regarding you when you are not in the room.

Newspapers 52

Newspapers Social Media Ethics Travel 52

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. The effect of brands helping during the Covid-19 pandemic. So a lot of our responsibility is also to roll out new products, to really come up with innovative strategies. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Take a class or two to hone your design and video production skills. Quality still rules the day in journalism and PR.

Media Relations 40

Media Relations Media Journalism Print 40

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. My own predictions are listed at the very bottom.

Marketing 196

Marketing Content Marketing Data Social Media 196

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. I saw that the Star Tribune was doing video so I asked if I could help them shape their video product. The journalism world is much more fast-paced. They were wonderful!

Media 112

Media Journalism Report Video 112

Cision

MAY 24, 2016

With so much noise online, your audience isn’t going to pay attention to you unless they feel a connection with your brand. Jocelyn Webster, vice president at WE Communications, says sharing your brand’s story will encourage your audience to engage with you. You’ve worked for government officials, nonprofits and other brands.

Nonprofit 149

Nonprofit Government Crisis Management Newspapers 149

Maxim Behar

JULY 2, 2023

Then I had my university degree in Prague, Czech Republic and my favorite job was journalism, so my practice in journalism led me to a correspondent in a couple of cities in Bulgaria and a special correspondent in Poland for a couple of years. It’s not only that people are consumers of news but also, they create news.

Ethics 52

Ethics Internal International Course 52

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. A CEO who gives his employees $2,000 to go on vacation says people are more productive than ever , Business Insider. I mean, how many companies offer this?

Strategy 60

Strategy Print Insurance Insurance 60

Flatiron Communications

AUGUST 25, 2014

Several months ago I presided over a Publicity Club of New York panel featuring a handful of reporters and editors from news orgs that could very well represent the future of journalism. But Vox, like Slate, is a product of an Internet that reads less by Googling or checking homepages, and more by checking social media.”

Journalism 31

Journalism Wikipedia Policies Newspapers 31

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. hours of podcasts a day.

Radio 60

Radio Content Marketing Marketing Education 60

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2017

Yet this week an interesting piece in the Columbia Journalism Review gave PR professionals some credit for their role in the ongoing war between our 45th president and the press. CNN’s Jake Tapper, for one, hasn’t shrunk from calling out the administration for its own brand of “alternative facts.”

Crisis Management 136

Crisis Management Exercises Radio Journalism 136

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. Influence of local newspapers | Jump to text. Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: 100%.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52