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PRSA NJ Panel on Brand Storytelling and Content Marketing [PODCAST]

Stern + Associates

Justin Gianninoto, director of digital strategy, presented at PRSA NJ’s “Brand Storytelling & Content Marketing” seminar to discuss how to get results for your company or organization with great storytelling.

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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. The internet and social platforms are key tools for storytelling, brand management and connection. It’s easy to be diverted by the latest shiny object.

Analytics 170
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10 Networking Events for PR Professionals

5W PR

Public Relations Leadership Forum Co-sponsored by the Institute for Public Relations, PR Council, and Page Society, this intense two-day seminar is designed for mid-career communications managers at global companies and PR firms. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

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What The Best PR Strategies Have In Common

ImPRessions - Crenshaw Communications

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. They’re actionable.

Strategy 220
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40+ Blogs Marketers Should Be Following

PR 20/20

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. MarketingProfs ( @MarketingProfs ): Covers all things marketing via articles, podcasts, online seminars, guides, and tutorials. Sign up for free ebooks, webinars, and other resources (i.e.,

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Keep PR Weird: SHIFT Starts 2015 With New Austin Office

Shift Communications

To mark our first ascent, SHIFT will kick-off our 2015 Masters of the New Marcom seminar series with an event on Tuesday, February 3 at The Driskill Hotel in Austin. We’re most excited to put these strategies to the test in the room with attendees who bring business challenges to the seminar for real-time brainstorming with our panelists.

Hotels 60
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Virtual Trade Shows: The Good, The Bad, and How Make The Most Of It

Konnect Agency

For some brands, the virtual format made it easier to share information. More often than not, brands who exhibit at trade shows are there to showcase something new and exciting. Further, the virtual format can be infinitely more cost-effective for brands. For others, the spontaneity of conversation was lost.