Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. Which is your social media platform of choice and why? Poor brands will struggle.

Interviews 28

Interviews B2B Blogging Real Estate 28

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. And social media also sits at that table.

Healthcare 102

Healthcare Real Estate Social Media Energy 102

Sword and the Script

SEPTEMBER 18, 2018

It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople. It was also a challenge finding a unique way for the external media to be comfortable talk with media sources (our editors). RW: The advantage is I have learned a lot.

Media Relations 68

Media Relations Media Insurance Insurance 68

Ethical Voices

JUNE 13, 2022

We work with lifestyle brands, and we’ve helped establish some of the biggest brands in the market. I also started an angel investment company, and we do a lot of work in the real estate space. We have a very strong brand. They’re getting their news on social media, so does it matter? .

Ethics 52

Ethics Real Estate Agency Company 52

Beyond PR

APRIL 27, 2016

Owned Media Oasis. Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. Publishers because we own media, and this is what a publisher does. Thus, we are part of the decision-making process.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Cision

MAY 17, 2016

Anthony Bianco, executive vice president and general manager at República, says brands need to invest in each component of communication to ensure success. Considering the sheer volume of content flooding our senses at any given time, brands can’t afford missed opportunities. How can brands appeal to a diverse audience?

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Victorious PR

FEBRUARY 22, 2023

There’s a lot of pressure when the success of your company is dependent upon your strategic direction, and you may wonder if you’re making the right call when you have to forgo things like branding or public relations because that money needs to go elsewhere. Not having the time is no longer a good excuse to keep putting off branding and PR.

Real Estate 52

Real Estate Course Pitching Education 52

The Proactive Report

MARCH 18, 2016

Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Eighty-six percent of millennials say that user-generated content is generally a good indicator of the quality of a brand or service. Why does UCG work better than branded content as a Digital PR tactic?

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Eighty-six percent of millennials say that user-generated content is generally a good indicator of the quality of a brand or service. Why does UCG work better than branded content as a Digital PR tactic?

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

Victorious PR

FEBRUARY 22, 2023

Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. And I have become the authoritative brand in my space. How to Build Your Brand. She has been getting me on podcasts, and on articles all over the internet.

Publicity 52

Publicity Video Pitching Google 52

Beyond PR

MAY 12, 2016

Verbiage like “Company Y, the world’s largest leading thought-leader in innovative, robust, ground-breaking thoughts, and world record holder for dynamic, out-of-the-box records, announces…” is often better served in a boilerplate than the first paragraph, which is precious real estate for grabbing attention.

Agency 40

Agency Real Estate Film Video 40

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. This content and media strategy has paid off in spades for Mayo. Which leads us to why it’s important to….

How To 48

How To Media Print Real Estate 48