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PR Tips And Tricks For Landing Bylined Content

ImPRessions - Crenshaw Communications

PR professionals are constantly on the hunt for ways to get their clients and brands media coverage. And with a 24-hour news cycle, publications are always searching for fresh content. Not only that, but a bylined article, in contrast to an editorial piece, typically allows a brand to take control over its own message.

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How To Get Media Coverage When You Have No News

ImPRessions - Crenshaw Communications

But what if you have no news? One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. Here are three ways to get media coverage when your company has no news. . Chase a breaking story.

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150+ Guest Posting Sites That Will Actually Build Traffic (Analysis)

Buzzstream

150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. There is some overlap between the sites and categories. There is a right way and a wrong way to do it, however.

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In these Risky Times, Do You Know How Vulnerable your Brand is?

Katie Paine's Measurement Blog

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. They list nearly 50 specific stakeholder categories to reflect changing demographics. For example, the U.S.

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PR Tips For Stellar B2B Bylines

ImPRessions - Crenshaw Communications

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. This typically comes in the form of expertise unique to your executive, company, or industry. Research current news and trends.

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How to Build A Media List (Without Paying For One)

Buzzstream

Those are estimates, and major subscriptions’ prices vary based on size and industry. You Learn More About the Industry and the Journalists You Pitch Building your own media list helps you familiarize yourself with the industry you pitch. For example, let’s consider an industry like construction.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Improving their brand awareness and reputation.