Brand Content Marketing Crisis Communications Employee 
5W PR
AUGUST 23, 2023
PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Corporate communications manager In corporate settings, communications managers oversee internal and external communication initiatives.
Sword and the Script
SEPTEMBER 22, 2015
If there was an overlooked crisis comms story to bruising expose The New York Times published on Amazon , it was the impact Nick Ciubotariu’s rebuttal on LinkedIn had on the story. Unfortunately many corporate communicators, still play a role as brand cop, policing up activity online. There’s big risk to having an opinion.
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Sword and the Script
FEBRUARY 17, 2015
Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective. 3 Reasons to Include Customers in a B2B Content Program. People often buy from brands because it reflects well on themselves. Reaffirm the decision. Build loyalty.
Stephen Waddington
OCTOBER 21, 2019
Brands can suffer the effect of negative influencers just as much as from positive ones. Other outcomes include brand awareness, crisis communications, employee advocacy, and social change. Who owns influencer marketing within brands? The discussion about who owns influencer marketing is futile. “The
Burrelles Fresh Ideas
JANUARY 23, 2024
Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. To connect with Katie, you can follow her on Twitter.
Sword and the Script
DECEMBER 30, 2017
Subsequently, many employees, including me, were let go and granted severance pay. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. 2) 3 Studies that Challenge Marketing Assumptions [UML]. Content marketing is similar.
Burrelles Fresh Ideas
JANUARY 2, 2024
While they don’t directly influence search rankings, their role in driving traffic and enhancing brand visibility is undeniable. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates.
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