The Best PR & Content Marketing Conferences to Attend in 2018

Onclusive

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Intelligent Content Conference (ICC). Content Marketing Conference. International Association of Business Communicators (IABC) World Conference.

4 Creative PR Ideas for Crisis Communications

Sword and the Script

It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. Time hacks – crisis PR demands speed. The company is getting accolades from other reputable marketers.

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Announcing PR Daily’s 2020 Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s 2020 Content Marketing Awards know about the power of storytelling. Content Marketing Assets: Blog. iQ 360: For Communicators, By Communicators: The iQ 360 Blog. Brand Journalism. Content Series. Interactive Content.

Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

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How to build a stronger brand to withstand the social media haters

PR Daily

The new rules of business branding are becoming clear, and organizations that have found big success should be prepared for a backlash online. A second big shift is how brands big and small are quick to retreat after even modest criticism.

J&J recalls sunscreens over carcinogen concerns, content marketing strategies that work, and Amazon’s response to CPSC lawsuit

PR Daily

Also: Brands celebrate National Ice Cream Day, Microsoft resurrects Clippy and Twitter retires Fleets. Far from being frivolous or ornamental, they’re extensions of our own humanity and an important communication tool.”.

The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. International Association of Business Communicators (IABC) World Conference. Content Marketing World.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. Their creative works led to success for their organizations and clients—and recognition as a finalist in PR Daily’s Content Marketing Awards.

How important is YouTube for brand marketing in 2020?

PR Daily

Will your message be able to stand out in a saturated content environment? There are tens of millions of content creators on YouTube, which may lead some to believe that it’s too late, or that it’s not worth it to create your own channel at this point.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences. A post-COVID era is coming, and brands need to be ready.

How are brands defining employee experience in core values statements?

PR Daily

As COVID-19 forces the workplace to reevaluate how it engages and promotes workers—and the ramifications on brand reputation—here’s how top brands are staking their claim. "Brand purpose" is a house of cards that collapses in the lightest breeze.

3 ways brands can support consumers’ mental well-being

PR Daily

FREE GUIDE: The Communications Playbook for Healthcare ]. While true that mental health is an ongoing struggle and not a one-size-fits all-solution, marketers have an opportunity to provide offerings to support those in need during this time.

Branding lessons from the relaunch of the Ford Bronco

PR Daily

While the announcement of the new Ford Bronco family of vehicles was not free of controversy or mixed reactions, Ford’s marketing has nevertheless been a master class in how to rebrand a company. Since the late 1990s, Ford’s market share has been on a steady decline.

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How brands attract social media users, Intel CEO addresses chip production woes, and Starbucks dismisses claims of anti-union intimidation

PR Daily

Also: Little Caesars looks to cast its next commercial with TikTok contest, Sinclair acknowledges ransomware attack, TikTok launches audio marketing tools and more. CRISIS COMMUNICATIONS. Both internal and external communicators are encouraged to participate.

Microsoft buys Activision Blizzard, audiences expect brands to acknowledge crises, and mobile providers limit 5G near airports

PR Daily

Hello, communicators: PepsiCo announced that it will award $5,000 to 40 community organizations focused on the outdoors as part of the MTN DEW Outdoor Grants program. Both internal and external communicators are encouraged to participate.

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Walmart walks back guns stance, content marketers stay loyal to text, and Forever 21 sued over Ariana Grande ‘lookalike’

PR Daily

Forbes wrote : A list of 77 stores that will be closed circulated over the weekend and was obtained from someone believed to be a former employee who said it was understood to involve Kmart branded stores in “the majority.” When it comes time to close shop, it is important for communicators to share the news and be transparent , but to take care of stakeholders like employees first. For content marketers in 2019, the written word is still the king.

Tesla denies discrimination allegations, travel brands fail to win over Black travelers and Unilever hints at Ben & Jerry’s return to Israel

PR Daily

Hello, communicators: Restaurant reservation booking website OpenTable has unveiled its annual list of the 100 most romantic restaurants in America, analyzing over 12.4 To build universal trust, travel brands must prove their commitment to inclusivity.”.

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33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. In the continuing effort to put a bow on content this year, I went back through each of 80 posts published this year pulling out interesting statistics and linking back to the original piece. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics.

2 steps for using earned media to build brand authority

PR Daily

When other people talk about a brand, it can be a stronger indicator of its authority than when brands just talk about themselves. So how can you create an earned media strategy to elevate your B2B brand? Come up with emotional, data-focused content ideas.

The Power of Content Marketing for Lead Generation

Critical Mention

Back in 1996, Bill Gates said: “Content is king.” Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? In other words, it’s telling your brand’s story after a prospect clicks on your website link.

McAfee partners with Peloton on software bug warning, 9 drivers of brand authenticity, and Southwest explains grounded flights

PR Daily

Hello, communicators: Digital travel planning site Tripadvisor has had a busy month. The membership and subscription model, meanwhile, offers the opportunity for personalized communication that can lead to more valuable, granular audience data and insights. CRISIS COMMUNICATIONS.

United Airlines celebrates employee vaccination numbers, how viral content can hurt your brand, and Blizzard Activision settles EEOC lawsuit

PR Daily

Hello, communicators: Today is National Coffee Day, and Starbucks is celebrating the occasion by offering free coffee at participating locations while reminding customers that 2021 is also Starbucks’ 50th anniversary. Both internal and external communicators are encouraged to participate.

When is it OK for your brand to weigh in on breaking news?

PR Daily

Digital PRs and link builders know there’s nothing like newsjacking to help get a content campaign off the ground, especially amid a tough news cycle. We’ve all used the tactic of piggybacking off a trending topic of interest to earn coverage for our brand or client’s brand.

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Report: 83% of millennials want brands to align with them on values

PR Daily

Younger demographics are changing the way marketers interact with consumers. For audiences in the millennial demographic, it’s crucial for brand managers to demonstrate that they align on social issues. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ].

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Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

Hello, communicators: The Aquarium of the Pacific racked up views on TikTok and Twitter recently with its interview of Magellanic penguin Admiral Fancy Pants for Fashion Week: @aquariumpacific Admiral Fancy Pants is interviewed for ##Penguin ##FashionWeek ‍ ‍ ##aquariumofthepacific. ?

Bank of America shares minimum wage benchmarks, privacy drives brand trust, and Amazon expands worker safety initiative

PR Daily

Hello, communicators: Brands and organizations have gone to great lengths to promote vaccine awareness and encourage vaccinations among stakeholders. COMMUNICATIONS WEEK. Ragan is delighted to add industry event and thought leadership brand Communications Week to our portfolio.

Burger King UK apologizes for offensive tweet, Unilever drops ‘normal’ from beauty product branding, and Google adds context to news stories

PR Daily

Hello, communicators: Taco Bell has jumped on the non-fungible token (NFT) train by offering 25 tokens for what the brand called “iconic and original artwork inspired by our tacos at the easily digestible price of our menu items.”. ” CRISIS LEADERSHIP NETWORK.

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Why listening is a superpower for social media managers

PR Daily

Here are some ways to make sure that your brand building on social media is a two-way street with consumers. Although it was aimed at people wishing to be better managers, it could serve even better today as a motto for social media marketers. Look outside for ways to build your brand.

Starbucks walks back vaccine mandate, a size guide for social media images and ExxonMobil shares sustainability goals

PR Daily

Hello, communicators: Marriott announced that it is launching a contest to appoint three travelers as TikTok correspondents as part of its “30 Stays in 300 Days” contest. Both internal and external communicators are encouraged to participate. CRISIS COMMUNICATIONS .

Report: Communicators must embrace new skills for earned media success

PR Daily

Social media and online content is changing consumer preferences for their information consumption—mostly, moving away from lengthy, text-heavy content to multimedia “infotainment.”. Insights covered include: What kinds of multimedia content pieces are finding success right now?

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3 mistakes Sherwin-Williams made in firing TikTok star Tony Piloseno

PR Daily

Sherwin-Williams’ marketing team told him to get lost—and a month later, they canned him. RELATED: Are you one of the Rising Stars or Communicators of the Year? ]. Instead of cultivating Piloseno and his brand, Sherwin-Williams sent him, his brand—and his 1.2

Why and how companies are turning to brand journalism

PR Daily

I get what you are saying,” wrote Steve Snyder, the public utility’s head of communications, in an open letter to Jay-Z. Snyder’s letter on TAP and the national publicity that followed are the product of Denver Water’s investment in brand journalism.

IBM responds to age discrimination lawsuit, Americans want more tech industry oversight and Coinbase’s Super Bowl ad garners huge Twitter response

PR Daily

Hello, communicators: Today is a big day for couples, greeting card companies and romantic Italian restaurants around the world. The Social Media Career Survey is a follow-up to a 2020 report by the Institute for Public Relations, Ragan Communications and the University of Florida.

CVS to close 900 stores, CEOs share concern about hybrid remote work, and Ford’s semiconductor partnership aims to solve bottleneck

PR Daily

Hello, communicators: Seasonal messaging campaigns can take many creative forms around Thanksgiving, from Butterball launching a TikTok series supplementing its annual turkey hotline to Tums announcing a partnership with comedian Ronny Chieng that offers heartburn relief tips on Twitter.

Minneapolis hires influencers to share information about George Floyd trial, brands tweet for Golden Globes, and 77% of ‘outperforming’ CEOs say workplace wellness is crucial

PR Daily

Hello, communicators: Step aside, participants of fast food’s “chicken sandwich wars.”. Why it’s important: Safety preparations and crisis communications are well underway in Minneapolis as the city and its organizations prepare for more protests and crises.

2022 Grammy Awards postponed indefinitely, how Gen Z is questioning the metaverse, and Walmart invests in electric delivery vans

PR Daily

Also: Frito-Lay partners with Rick Astley on new year campaign, the hottest communications technology at CES, and more. Both internal and external communicators are encouraged to participate.

3 content marketing rules to live by

PR Daily

Content marketing is a growing trend—but many PR and marketing pros struggle to do it right. that brand managers spend 25 percent to 43 percent of their marketing budgets on creating and sharing content. However, an eMarketer study revealed less than a quarter of chief marketing officers feel the content their team creates resonates with their audience. Spoiler: It's a brand metaphor!).

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Media Changes mean PR needs Content Marketing. Brands used to have a controlling influence on information about their products. Credibility: Why Content Marketing also needs PR . It was a good pitch.

CDC updates COVID testing guidance, November quit rate breaks records, and Airbnb fights discrimination on its platform

PR Daily

Hello, communicators: Pepsi announced it will bring back Crystal Pepsi to celebrate the 30th anniversary of the colorless soft drink. On net, the labor market is gaining a ton of jobs every month.”. Both internal and external communicators are encouraged to participate.

Apple delays return to office indefinitely, study finds managers lack communication skills, and J&J responds to shifting CDC guidance

PR Daily

Hello, communicators: A new study from Skyscanner shows that the highlight of 2021 for many Americans was the return of travel. For communicators looking to draw a crowd, setting your event in a special destination will be crucial for enticing leery travelers. CRISIS COMMUNICATIONS.

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