The Best PR & Content Marketing Conferences to Attend in 2018

Onclusive

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Intelligent Content Conference (ICC). Content Marketing Conference. International Association of Business Communicators (IABC) World Conference.

Microsoft buys Activision Blizzard, audiences expect brands to acknowledge crises, and mobile providers limit 5G near airports

PR Daily

Hello, communicators: PepsiCo announced that it will award $5,000 to 40 community organizations focused on the outdoors as part of the MTN DEW Outdoor Grants program. Both internal and external communicators are encouraged to participate.

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Announcing PR Daily’s 2020 Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s 2020 Content Marketing Awards know about the power of storytelling. Content Marketing Assets: Blog. iQ 360: For Communicators, By Communicators: The iQ 360 Blog. Brand Journalism. Content Series. Interactive Content.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. Their creative works led to success for their organizations and clients—and recognition as a finalist in PR Daily’s Content Marketing Awards.

4 Creative PR Ideas for Crisis Communications

Sword and the Script

It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. Time hacks – crisis PR demands speed. The company is getting accolades from other reputable marketers.

Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

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How to build a stronger brand to withstand the social media haters

PR Daily

The new rules of business branding are becoming clear, and organizations that have found big success should be prepared for a backlash online. A second big shift is how brands big and small are quick to retreat after even modest criticism.

Report: Digital content accessibility has big impact on brand reputation

PR Daily

Is your online content truly inclusive of the wide range of experiences and needs of consumers? Despite the promise of a more inclusive digital world for people with disabilities, thoughtlessness and inaction can still prevent some demographics from getting the full experience of your content.

How brands attract social media users, Intel CEO addresses chip production woes, and Starbucks dismisses claims of anti-union intimidation

PR Daily

Also: Little Caesars looks to cast its next commercial with TikTok contest, Sinclair acknowledges ransomware attack, TikTok launches audio marketing tools and more. CRISIS COMMUNICATIONS. Both internal and external communicators are encouraged to participate.

How important is YouTube for brand marketing in 2020?

PR Daily

Will your message be able to stand out in a saturated content environment? There are tens of millions of content creators on YouTube, which may lead some to believe that it’s too late, or that it’s not worth it to create your own channel at this point.

Starbucks walks back vaccine mandate, a size guide for social media images and ExxonMobil shares sustainability goals

PR Daily

Hello, communicators: Marriott announced that it is launching a contest to appoint three travelers as TikTok correspondents as part of its “30 Stays in 300 Days” contest. Both internal and external communicators are encouraged to participate. CRISIS COMMUNICATIONS .

The Power of Content Marketing for Lead Generation

Critical Mention

Back in 1996, Bill Gates said: “Content is king.” Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? In other words, it’s telling your brand’s story after a prospect clicks on your website link.

How are brands defining employee experience in core values statements?

PR Daily

As COVID-19 forces the workplace to reevaluate how it engages and promotes workers—and the ramifications on brand reputation—here’s how top brands are staking their claim. "Brand purpose" is a house of cards that collapses in the lightest breeze.

The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. International Association of Business Communicators (IABC) World Conference. Content Marketing World.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences. A post-COVID era is coming, and brands need to be ready.

3 ways brands can support consumers’ mental well-being

PR Daily

FREE GUIDE: The Communications Playbook for Healthcare ]. While true that mental health is an ongoing struggle and not a one-size-fits all-solution, marketers have an opportunity to provide offerings to support those in need during this time.

Branding lessons from the relaunch of the Ford Bronco

PR Daily

While the announcement of the new Ford Bronco family of vehicles was not free of controversy or mixed reactions, Ford’s marketing has nevertheless been a master class in how to rebrand a company. Since the late 1990s, Ford’s market share has been on a steady decline.

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Intel announces new Ohio plant, social media users increasingly value privacy, and CVS Health CEO stresses purpose over politics

PR Daily

Hello, communicators: With Super Bowl LVI weeks away, several brands are already launching advertising efforts to build hype around their campaigns ahead of game day. Both internal and external communicators are encouraged to participate. CRISIS COMMUNICATIONS.

Credit Suisse chairman resigns after flouting COVID restrictions, pregnant women in PR report rising workplace hostility, and PBR’s errant tweeter offers lessons

PR Daily

Hello, communicators: Uber CEO Dara Khosrowshahi apologized to dogs and offered their owners $10 off the next order after several users complained that the doorbells at the end of recent Uber Eats commercials were triggering canine outbursts.

United Airlines celebrates employee vaccination numbers, how viral content can hurt your brand, and Blizzard Activision settles EEOC lawsuit

PR Daily

Hello, communicators: Today is National Coffee Day, and Starbucks is celebrating the occasion by offering free coffee at participating locations while reminding customers that 2021 is also Starbucks’ 50th anniversary. Both internal and external communicators are encouraged to participate.

2022 Grammy Awards postponed indefinitely, how Gen Z is questioning the metaverse, and Walmart invests in electric delivery vans

PR Daily

Also: Frito-Lay partners with Rick Astley on new year campaign, the hottest communications technology at CES, and more. Both internal and external communicators are encouraged to participate.

4 attorneys general sue Google over user privacy, addressing trust crisis for your audience, and Unilever announces layoffs

PR Daily

Hello, communicators: Planters is no stranger to massive Super Bowl ads, famously announcing the death of its beloved mascot Mr. Peanut before the 2020 game only to unveil a commercial depicting the character’s funeral and subsequent birth of “Baby Nut.”. CRISIS COMMUNICATIONS.

CDC updates COVID testing guidance, November quit rate breaks records, and Airbnb fights discrimination on its platform

PR Daily

Hello, communicators: Pepsi announced it will bring back Crystal Pepsi to celebrate the 30th anniversary of the colorless soft drink. On net, the labor market is gaining a ton of jobs every month.”. Both internal and external communicators are encouraged to participate.

Golden Globes shares winners on Twitter, 58% of workers report constantly checking messages, and CDC admits to communication mistakes

PR Daily

Hello, communicators: Food brand Dole has launched a campaign to remind kids and parents about the benefits of its fruit bowls, which have long been a staple of school lunches. Both internal and external communicators are encouraged to participate.

Walmart walks back guns stance, content marketers stay loyal to text, and Forever 21 sued over Ariana Grande ‘lookalike’

PR Daily

Forbes wrote : A list of 77 stores that will be closed circulated over the weekend and was obtained from someone believed to be a former employee who said it was understood to involve Kmart branded stores in “the majority.” When it comes time to close shop, it is important for communicators to share the news and be transparent , but to take care of stakeholders like employees first. For content marketers in 2019, the written word is still the king.

McAfee partners with Peloton on software bug warning, 9 drivers of brand authenticity, and Southwest explains grounded flights

PR Daily

Hello, communicators: Digital travel planning site Tripadvisor has had a busy month. The membership and subscription model, meanwhile, offers the opportunity for personalized communication that can lead to more valuable, granular audience data and insights. CRISIS COMMUNICATIONS.

British energy supplier OVO Energy apologizes for ‘unhelpful’ advice, the rise of ‘scrollytelling’, and Fed vice chair resigns following stock scandal

PR Daily

Hello, communicators: Uber and Visa have partnered to launch the Grants for Growth program, which will provide $1 million in grants to small businesses in the 10 U.S. Here are today’s top stories: British supplier OVO Energy apologizes for ‘poorly judged’ content.

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2 steps for using earned media to build brand authority

PR Daily

When other people talk about a brand, it can be a stronger indicator of its authority than when brands just talk about themselves. So how can you create an earned media strategy to elevate your B2B brand? Come up with emotional, data-focused content ideas.

Kroger lambasts striking workers, 52% of women in PR report experiencing sexual harassment, and NPR addresses employee exodus

PR Daily

Hello, communicators: Wendy’s celebrated National Roast Day on Wednesday, Jan. The holiday was created by the brand in 2018 to roast, or crack good-natured jokes, about fans and other brand accounts on Twitter: It’s #NationalRoastDay Drop the “roast me” below.

Apple delays return to office indefinitely, study finds managers lack communication skills, and J&J responds to shifting CDC guidance

PR Daily

Hello, communicators: A new study from Skyscanner shows that the highlight of 2021 for many Americans was the return of travel. For communicators looking to draw a crowd, setting your event in a special destination will be crucial for enticing leery travelers. CRISIS COMMUNICATIONS.

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CVS to close 900 stores, CEOs share concern about hybrid remote work, and Ford’s semiconductor partnership aims to solve bottleneck

PR Daily

Hello, communicators: Seasonal messaging campaigns can take many creative forms around Thanksgiving, from Butterball launching a TikTok series supplementing its annual turkey hotline to Tums announcing a partnership with comedian Ronny Chieng that offers heartburn relief tips on Twitter.

When is it OK for your brand to weigh in on breaking news?

PR Daily

Digital PRs and link builders know there’s nothing like newsjacking to help get a content campaign off the ground, especially amid a tough news cycle. We’ve all used the tactic of piggybacking off a trending topic of interest to earn coverage for our brand or client’s brand.

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Boeing, Airbus call for pause of 5G rollout, Least resonant stories of 2021, and Bill Gates tweets about canceling holiday plans

PR Daily

Hello, communicators: Big tech firms including Amazon, Meta, Twitter and Pinterest are not sending teams to the Consumer Electronics Show (CES) over fears about the omicron COVID variant. Both internal and external communicators are encouraged to participate.

Doordash hails new investment in workers, how Gen Z uses LinkedIn, and Elle Magazine pledges to go fur free

PR Daily

Hello, communicators: Discount stores T.J.Maxx, Marshalls and HomeGoods have launched a giving campaign in partnership with actress and musician Brandy through a virtual snowball fight over TikTok. Meanwhile, 70% said that the content shared on LinkedIn is relevant to them.

AT&T and Verizon push back on 5G delay, communicators struggle to embrace AI, and CES pushes ahead with in-person event

PR Daily

Hello, communicators: As January brings a renewed focus on health and well-being for consumers making new year’s resolutions, Planet Fitness announced that it will waive its enrollment fee for new members as part of its “Feel Fitacular” messaging campaign.

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. In the continuing effort to put a bow on content this year, I went back through each of 80 posts published this year pulling out interesting statistics and linking back to the original piece. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics.

Instagram unveils new safety features for kids and parents, comms leaders identify their most important roles, and American Airlines CEO announces retirement

PR Daily

Hello, communicators: Putting as spin on the classic Christmas carol, Hotels.com created a “Not-So-Silent-Night” suite at Chicago’s Fairmont Hotel that will challenge the winner of a two-night stay to endure 24 uninterrupted hours of holiday music. CRISIS COMMUNICATIONS.

Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

Hello, communicators: The Aquarium of the Pacific racked up views on TikTok and Twitter recently with its interview of Magellanic penguin Admiral Fancy Pants for Fashion Week: @aquariumpacific Admiral Fancy Pants is interviewed for ##Penguin ##FashionWeek ‍ ‍ ##aquariumofthepacific. ?

Report: 83% of millennials want brands to align with them on values

PR Daily

Younger demographics are changing the way marketers interact with consumers. For audiences in the millennial demographic, it’s crucial for brand managers to demonstrate that they align on social issues. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ].

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Bank of America shares minimum wage benchmarks, privacy drives brand trust, and Amazon expands worker safety initiative

PR Daily

Hello, communicators: Brands and organizations have gone to great lengths to promote vaccine awareness and encourage vaccinations among stakeholders. COMMUNICATIONS WEEK. Ragan is delighted to add industry event and thought leadership brand Communications Week to our portfolio.