Brand Comparison Measurement Viral 
Onclusive
JULY 18, 2017
Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry. Use topic segmentation to determine which topics to align with your brand.
Prohibition
JANUARY 31, 2023
Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy.
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NewsWhip
MARCH 26, 2024
With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. Imagine waking up to a brewing storm on social media concerning your brand.
The Resolution Blog
JANUARY 8, 2018
Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?
Buzzstream
DECEMBER 17, 2020
It takes search data for keywords and transforms the results into visualisations of the most commonly asked questions, the most searched for terms surrounding the topic and the comparisons, that are often searched for, surrounding that topic. Measuring success. When you visit the website, enter in your keyword(s) and click search.
Buzzstream
FEBRUARY 3, 2021
However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.
Sword and the Script
MARCH 15, 2022
This also works for viral content – like a retweet on Twitter. It analyzes the sentiment for every “entity” in a story – essential people, brands and other subjects in a story. This is an important point, because you want to be able to measure and compare results over time. Workspaces. click image for high resolution).
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