Contently - Strategy

OCTOBER 9, 2019

If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. Ask open-ended questions.

Marketing 82

Marketing How To B2B Exercises 82

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. A few weeks ago, Contently head of marketing Joe Lazauskas explained why it’s crucial to make the case for content marketing during uncertain times.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Sword and the Script

MAY 8, 2018

This is slightly lower than the overall survey response, where marketers say they spend 12% of budget on social media and expect it to increase to 20.5% Brand awareness accounts for about half of that activity (45.6%), followed by customer acquisition (32.6%) and brand promotions such as contests (29%). over the next five years.

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

JULY 2, 2019

As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. The comparison to Meltwater makes a lot of sense to me, but Kantar Media is focused paid, rather than earned, which is the focus Cision defines for investors in this presentation.

Trends 60

Trends Media Report Technology 60

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? b) Integrated marketing. b) Integrated marketing.

Content Marketing 80

Content Marketing Marketing Comparison Measurement 80

Buzzstream

DECEMBER 17, 2020

The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Measuring success.

Digital PR 161

Digital PR Tools Pitching Film 161

Shift Communications

JANUARY 6, 2016

Tumblr is an emerging content platform that’s a blog/social media hybrid. What separates Tumblr from the rest of the pack, and why should your brand use it? Tumblr users devour content that is witty and visually-oriented, so make sure that’s part of your strategy. The main thing to emphasize is measurement. million users.

Brand 60

Brand Branding Comparison Social Media 60

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 83

Financial Industry Report Insurance 83

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78