Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Cision

APRIL 6, 2015

For PR practitioners, this means that you can reinforce key aspects of your message without redundancy. Tags serve to categorize your content. Look at podcasts on YouTube, Soundcloud and other popular hosts, and you’ll see that tags help to add appropriate context to the file. Don’t use listens to measure success.

Engineering 120

Engineering Tools Examples YouTube 120

Prohibition

APRIL 2, 2017

The PR industry, much like the advertising industry, has been challenged no end over recent years. At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. 43 It’s been an exciting time at Prohibition PR.

Social Media 48

Social Media Agency Consumer Fashion 48

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? We both like smart measurement. RSVP here: [link] #pr [.] link] Nov.

Measurement 102

Measurement Blogging Tourism Social Media 102

Beyond PR

MAY 24, 2016

SEO should be part of the process of creating the piece – woven in if you will – and discoverability will be the measure of your hard work. Don’t be vague with your headline : A book will be judged by its cover and your content will be judged by its title. Her team leads social media, PR, creative and blogging for the brand.

SEO 75

SEO Engineering Blogging Content Marketing 75

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : I think PR professionals are pretty savvy to the usefulness of tools like Facebook, Twitter, and LinkedIn to raise awareness when the conditions are right. And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 pts Settings.

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

NOVEMBER 15, 2010

Get Shareaholic test Filed under Erica Holt , Guest Posts , How To , Public Relations | Tags: google news , google search , optimize news release , SEO | Comments (4) Site settings comment help? PR pros are trying to learn more and more about SEO and using keywords smartly. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

OCTOBER 24, 2010

Get Shareaholic test Filed under Marketing , Philanthropy , Public Relations , Resources , Weekly Roundup | Tags: cause marketing , effect marketing , fundraising , pink ribbon | Comment (1) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Measurement 79

Measurement Tourism Blogging Resources 79

Waxing UnLyrical

SEPTEMBER 21, 2010

and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as On not letting the tool wag the measurement dog : And O. Were you inside my head when I wrote the problem with PR ?! Mark as read Approve comment Re: Were you inside my head when I wrote the problem with PR?!

Measurement 60

Measurement Social Media Tourism Twitter 60

Sword and the Script

SEPTEMBER 19, 2017

See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. 4) There so much conflicting information on marketing – SEO, content, social, PR – how can lawyers distinguish between what’s real and what’s snake oil?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

FEBRUARY 7, 2011

Get Shareaholic test Filed under Personal | Tags: a case of the mondays , ode | Comments (3) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Tourism 64

Tourism Measurement Twitter Blogging 64

Waxing UnLyrical

DECEMBER 11, 2010

Get Shareaholic test Filed under Personal | Tags: beauty , color , snowmageddon | Comment (1) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Tourism 58

Tourism Measurement Blogging Writing 58

Waxing UnLyrical

JANUARY 2, 2011

Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Why: public relations measurement really isn’t tough. Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. Leveraging your reputation: PR 2.011 , from Around the Water Cooler.

Measurement 49

Measurement Tourism Social Media Blogging 49

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

NOVEMBER 27, 2010

Get Shareaholic test Filed under Business , Personal | Tags: being the best , frame of reference | Comment (1) Site settings comment help? Jeff Domansky said: Nice and simple from “one of the best” Simply the Best #PR [link] [.] Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Read Me On BNET Watch Me In Action Book Me!

Measurement 66

Measurement Tourism Blogging Writing 66

Waxing UnLyrical

OCTOBER 20, 2010

That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. Get Shareaholic test Filed under Communication , Events , Networking | Tags: awards , doing your best , iabc dc metro , Networking , silver inkwell | Comments (2) Site settings comment help? Read All About It!

Measurement 72

Measurement Tourism Blogging Writing 72

Waxing UnLyrical

SEPTEMBER 5, 2010

Why: how many countries measure their success in terms of happiness? Four unintentionally depressing self-help books on happiness , from Cracked.com. Get Shareaholic test Filed under Weekly Roundup | Tags: happiness | Comments (4) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Measurement 71

Measurement Facebook Tourism Twitter 71

Waxing UnLyrical

JANUARY 24, 2011

You can use Donor Tools to track donations and donor profiles, create communications with donors, and tag contacts and communications for organization and reports. at flipping websites: Blog Flipping Training System Anyone can also check out this related post: [link] Tags: conversion rate, Flipping, profits, value websites, [.]

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

FEBRUARY 22, 2011

Tell you what, if you want to get a lively Twitter chat going, look for a guest who’ll provide not just great information, but come up with tag lines and great sound bites on the fly. What are some of the most basic mistakes PR pros make when it comes to using web analytics? What are some ways to measure engagement?

Analytics 79

Analytics Publicity Print Measurement 79

Waxing UnLyrical

OCTOBER 23, 2010

PR, social media, and news articles I’ve found interesting, for example. Get Shareaholic test Filed under Communication , Networking , Social Media , Twitter | Tags: lunch , personality , Social Media , Twitter | Comment (1) Site settings comment help? socialmedia #pr #wgbiz [.] Read Me On BNET Watch Me In Action Book Me!

Twitter 65

Twitter Measurement Tourism Social Media 65

Waxing UnLyrical

SEPTEMBER 7, 2010

I’ve written before about how customer service can take PR from good to great. Get Shareaholic test Filed under Business , Social Media | Tags: bnet , customer service , evangelizers , jen zingsheim , mark story | Comment (0) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 pts Settings.

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

OCTOBER 9, 2010

Get Shareaholic test Filed under Business , Networking , Personal | Tags: golden rule , social karma | Comments (2) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Read Me On BNET Watch Me In Action Book Me! Read All About It!

Tourism 53

Tourism Measurement Twitter Facebook 53

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 It was fun.

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

SEPTEMBER 3, 2010

Get Shareaholic test Filed under Social Media , Twitter | Tags: neville hobson , paper.li , twitter newspaper | Comment (0) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Read Me On BNET Watch Me In Action Book Me! pts Settings.

Newspapers 45

Newspapers Tourism Measurement Community 45

Waxing UnLyrical

SEPTEMBER 3, 2010

Get Shareaholic test Filed under Social Media , Twitter | Tags: neville hobson , paper.li , twitter newspaper | Comment (0) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Read Me On BNET Watch Me In Action Book Me! pts Settings.

Newspapers 45

Newspapers Tourism Measurement Community 45

Waxing UnLyrical

NOVEMBER 17, 2010

In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Regardless, thanks for visiting! Read All About It!

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

OCTOBER 3, 2010

Get Shareaholic test Filed under How To , Speaking , Weekly Roundup | Tags: ignitedc , jill foster , lady gaga , presentation skills , shaun dakin | Comments (2) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Read All About It!

Measurement 67

Measurement Tourism Writing Blogging 67

Waxing UnLyrical

OCTOBER 31, 2010

The Halloween theory of social media , from Richard Bailey’s PR Studies. The 5 scariest things to tell a PR firm , by John Terrill on SpeakerBox’s The Sounding Board. Why: part of the problem with PR is that businesses still don’t understand what we do. Let’s Halloween up PR , by, er, me.

Small Business 51

Small Business Tourism Measurement Social Media 51

Waxing UnLyrical

DECEMBER 23, 2010

Not because I’m a former client of CS, but because Jen is an avid #measurePR fan and all-round measurement smartie. Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011.

Pitching 60

Pitching Measurement Writing Twitter 60

Waxing UnLyrical

OCTOBER 10, 2010

Get Shareaholic test Filed under Communication , Social Media , Weekly Roundup | Tags: connections , linking , thinking | Comments (3) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Read Me On BNET Watch Me In Action Book Me!

Measurement 59

Measurement Tourism Twitter Blogging 59

Waxing UnLyrical

NOVEMBER 6, 2010

Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? This post was mentioned on Twitter by Gautam Ghosh, Shonali Burke and Julie Walraven, Linda Machado. Read All About It!

Tourism 62

Tourism Measurement Twitter Facebook 62

Waxing UnLyrical

OCTOBER 19, 2010

Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? To capitalize on this effect, each web page should have an attractive meta-description tag, and landing pages should be "sticky" with both content and user-interface.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

AUGUST 29, 2010

Why: The Geography of Bliss is a great book. Get Shareaholic test Filed under Weekly Roundup | Tags: luray caverns , travel | Comment (1) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Read Me On BNET Watch Me In Action Book Me!

Travel 50

Travel Measurement Tourism Blogging 50

Waxing UnLyrical

SEPTEMBER 25, 2010

Get Shareaholic test Filed under Personal | Tags: calendar , clock , memories , nostalgia | Comments (3) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Read Me On BNET Watch Me In Action Book Me! Regardless, thanks for visiting!

Skype 51

Skype Measurement Tourism Blogging 51

Waxing UnLyrical

DECEMBER 24, 2010

Get Shareaholic test Filed under Public Relations , Social Media | Tags: christmas , evangelizers , jesus as a crowdsourcer | Comments (3) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Read Me On BNET Watch Me In Action Book Me!

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

FEBRUARY 6, 2011

It’s a crying shame if you haven’t; I read it years and years and years (ok, I’ll stop now) ago, and it’s one of the most-beloved books in my collection. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 What a cast of characters.

Measurement 57

Measurement Facebook Twitter Social Media 57