tag pr-data 
Waxing UnLyrical
DECEMBER 11, 2015
Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Simply Measured.
Cision
MAY 6, 2015
It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” PR metric. After all, there are plenty of books and posts and miscellaneous expositions claiming the same. And of course that reasoning informs very little about how PR drives business objectives.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sword and the Script
APRIL 6, 2021
This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.
Waxing UnLyrical
OCTOBER 22, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?
PR 20/20
OCTOBER 31, 2017
You need an actionable, original marketing plan —driven by purposeful planning and backed by data—to truly gain executive buy-in. Thus, below we’ve outlined seven tips (including PR 20/20 tools, concepts and templates) that can lead to actionable change. After all, as the old proverb goes: “What gets measured gets managed.”.
Buzzstream
FEBRUARY 3, 2021
I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?
PR 20/20
DECEMBER 10, 2019
Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. Latest version includes 7,040 technologies, each of which captures and reports data. At the end of the day, data without some sort of strategic analysis is just an expensive distraction.
Expert insights. Personalized for you.
40 
Let's personalize your content