Content Marketing is the New Conference and Trade Show During Quarantine [UML]
Sword and the Script
APRIL 18, 2020
The survey found: “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).” In its third year, a business blog I championed was responsible for 50% of the third-party coverage (itself a 26% y/y increase – not to mention backlinks) the organization received.
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