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Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script

The survey found: “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).” Audiences are asking for something different and that’s an opportunity for brands.

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20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events

Sword and the Script

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. That could well continue to raise the stakes on the quality of webinars and virtual events. Webinar and virtual event use has grown considerably. Try our services.

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Trade Show Marketing Tips for First-Time Exhibitors

Beyond PR

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. The money you save here can then be directed into other show expenses.

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How to Book Speaking Opps In The COVID Era

ImPRessions - Crenshaw Communications

SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences and trade shows for sponsorships and speaking opportunities to gain customer and media visibility. I’m seeing a transition to virtual forums, webinar series, town halls, and on-demand conferences.

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Most companies are using Twitter wrong–it’s all about brand love in 2021

Communications Conversations

Don’t try to get them to sign up for a webinar. Brilliant way to generate content for trade show support, by the way. It’s brands that have figured out one of the big keys to success on Twitter: Talk directly to your biggest fans and just have fun with them. Don’t try to sell them. And, it almost always works.

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B2B Tech Communications Success Is More Than Ink In Trades

Landis PR

Hosting a webinar? Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. Create a spokes-comic character you can use as a chatbot on your website or give them their own Twitter handle. Everything you create should have multiple purposes.

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B2B Marketing During a Pandemic Crisis: An Interview with Chris Schermer

MaccaPR

Mission-critical trade shows have ceased. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events? Your customers are consumed with uncertainty and, in some cases, vanishing.

B2B 71