Remove Blogging Remove Ethics Remove Measurement Remove Print
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These Emerging Technologies Are Shaping Defense Tech PR

5W PR

The advancements in AI, hypersonic missiles, directed energy weapons (DEWs), networks, drones, biotechnology, and materials science present both unprecedented opportunities and ethical challenges. The post These Emerging Technologies Are Shaping Defense Tech PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Storytelling, PR, and Measurement

Waxing UnLyrical

I think of printed content (published, web, social, etc.) Even within this blog for Waxing UnLyrical, the “Rebirth of Storytelling” was promoted as a returning concept back in May of 2011. We conducted a recent, but informal, poll to determine what percentage of PR practitioners are measuring their communication results.

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The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Measuring ROI and Attribution Quantifying the impact of influencer marketing on B2B outcomes, such as lead generation, customer acquisition, and revenue, can be challenging.

B2B 94
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Call for submissions for AI #PRstack tool guide

Wadds Inc.

Its goal is to describe applying various AI tools to help widen understanding and improve ethical adoption. The new #PRstack guide will be edited by Stephen Waddington and published via Amazon in Kindle and print formats. A digital version of each article will be published on the #FuturePRoof blog.

Tools 98
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52
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New book: AI tools for public relations

Wadds Inc.

The book focuses on the benefits of new AI tools but highlights the need for human skills in areas such as emotional intelligence, ethics, and relationship building. The contributors all responded to a blog post in late August. It also carries a heavy duty disclaimer about data privacy, security and fact-checking.

Tools 52
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Quantum Entanglement? A PR View of Media Bias [Survey Data]

Sword and the Script

Anyone with a blog can call her- or himself a professional journalist but unfortunately, fewer and fewer remain.” [ Note. They used to be more unbiased, but social media requirements measure work on likes, tweets and followers.” But, ‘sensational’ still draws more eyeballs than ‘fair.’” Infotainment. From fact to proofreading. “As

Survey 160