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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. It offers a clear story map and lends credibility to the pitch. Infographic from a 2017 article in MarTech Advisor.

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9 Ways To Up Your PR Game

Onclusive

. “One app I highly recommend is called SignEasy which, as its name suggests, makes it easy for you to sign documents via phone or tablet,” says Sarah Rose Attman, who launched her own PR firm two years ago. It’s a great listening tool to ensure your pitches are targeted.” ” This is a PR boon.

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15 White Hat Link Building Tactics That Google Loves in 2024

Buzzstream

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71
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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Press releases are multipurpose, multifunctional documents. Multimedia releases, including social media components, have become more popular (especially with wire services).

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How to Ideate a Successful Survey Campaign

Buzzstream

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.

Survey 91
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Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists

Sword and the Script

The best pitches are short emails in the morning. 93% of reporters prefer 1:1 email pitches, although 19% said mass emails and newswires are okay. Most journalists (65%) prefer to be pitched before 11 a.m. 73% of journalists are OK with receiving a follow up to a pitch they didn’t initially respond to. Credible sources.

Survey 76
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Tips, Tools & Templates to Fuel Your 2018 Enterprise Marketing Strategy

PR 20/20

Disclaimer: this is not your average end-of-year tips and tools blog post. A documented, purposeful content map will ensure your team is executing on targeted topics and campaigns across the customer journey. cool templates for infographics, social media, etc). And if your numbers are up, what can you do to keep climbing?