Remove Blogging Remove Creativity Remove Enterprise Remove Storytelling
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How PR Helps Turn Prospects Into Customers

ImPRessions - Crenshaw Communications

Branded content like bylined articles and blog posts offer multiple benefits. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. That Forrester Wave can influence purchase of enterprise software for years.

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The Beginner’s Guide to Blogging 9/10: In Media Res

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas. Part 2: The Kennedy. In Media Res.

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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. This type of creative, highly effective activity makes a splash. There are some PR tactics that can help. Have a distinct voice. Is it humorous?

Brand 196
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Why Entrepreneurs Seeking Venture Capital Need Compelling Stories

PRSay

Dalvey’s firm manages a $100 million venture fund that focuses primarily on high-tech and life-sciences companies specializing in data storage, virtual reality and augmented reality, enterprise security, regenerative medicine and a variety of other fast-growing industries. Visit his blog at stephendupont.co.

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The Power to Look Beyond: Change Agents Bring the Future to Life

PR 20/20

She called us out for operating like efficient, fine-tuned machines losing the creative ability to think beyond. Permission to imagine, permission to explore and lean into our creative and our curiosity, and permission to act. Edison was as much a storyteller, marketer and mission captain as he was an inventor.".

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#19: Building a framework for reputation management

NewsWhip

Reputation risk vs. enterprise risk | Jump to text. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Ben: Belinda Smith from McDonald’s asks, “How is reputation risk incorporated into enterprise risk management?” Planning for failure | Jump to text.

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Be All In Or Get All Out With Content Marketing

Beyond PR

This comes on the heels of CMI’s recent conversations with global enterprise marketers. Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. Take a second to slow down.