5W PR

APRIL 9, 2024

Although companies can’t foresee every potential catastrophe, they can certainly gear up for it. This document serves as a guide, outlining the course of action during a crisis. This document serves as a guide, outlining the course of action during a crisis. Remember, a crisis management blueprint is a dynamic document.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Presspage

AUGUST 24, 2018

Most companies today provide website visitors with a downloadable media or press kit. Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information. What is a Media or Press Kit?

Media 68

Media Leadership Product Launch Television 68

Solo PR Pro

NOVEMBER 1, 2016

Over time my contracts have gotten tighter, although I still gravitate to a plain-language document rather than a legally-drawn set of numbered clauses. At a minimum, I believe that every contract should include a scope of work, a production schedule (i.e., Production Schedule. the deadlines), and a payment schedule.

Product Launch 40

Product Launch Interviews Print Writing 40

Waxing UnLyrical

DECEMBER 14, 2016

Most companies are blind to the massive PR resource that is their workforce. You could encourage employees to share anything from blog posts to event information and job vacancies. Document your plan. You may want to run a pilot with a few employees before implementing the program company wide.

Employee 40

Employee Measurement Social Media Product Launch 40

The Hoffman Agency

MARCH 11, 2020

Cecilia’s company is sending her to work in Asia for four months,” said my husband to his boss. You are not gonna quit and join her company, are you?” As Silicon Valley tech companies compete in an arms race of perks, something like this doesn’t happen every day. By Cecilia Zhong, Senior Account Executive. In the U.S.,

Pitching 36

Pitching Transportation Conference Report 36

Doctor Spin

DECEMBER 21, 2023

This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. Corporational Determinism—The New Paradigm for Product Launching. Doctor Spin | The PR Blog. What is an EPK?

Media 52

Media Wikipedia Product Launch Journalism 52

PR 20/20

NOVEMBER 29, 2022

Carry out additional primary and secondary research to ensure you’ve thoroughly analyzed your company, audiences, competitors, and industry. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Step 2: Conduct discovery research.

Marketing 52

Marketing Analytics eBook System 52

PR 20/20

MAY 24, 2018

Blog subscribers. Having a deep understanding of your buyer persona(s) is critical to driving content creation , product development , sales follow up , and really anything that relates to customer acquisition and retention.”. Have they previously interacted with your company? Established blog. New website launch.

Marketing 40

Marketing Comparison Internal International 40

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg .

Blogging 60

Blogging Marketing SEO Content Marketing 60