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Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

Ethical issues in merging the science and art of public relations. I started in Washington DC in Public Affairs and Crisis Management. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? I worked for some great people there.

Ethics 52
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European Communication Monitor: a 15-year retrospective

Wadds Inc.

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. It is the longest-running research project in the public relations industry that explores the relationship between management and public relations practice.

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The Importance of PR Skills in a Hyper-Globalized World

PRSay

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. The importance of public relations as a management ability is illustrated by the case of Mitsubishi Motors. How did Ghosn achieve this feat?

Ethics 261
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What Lies Ahead for Public Relations in 2018?

PRSay

Writing and presentation development will still be strongly emphasized, but successful PR practitioners of the future must also be adept at business, content creation, environmental scanning, managing people, ethics, purpose-driven corporate social responsibility, stakeholder engagement and interpreting data and analytics.

Publicity 167
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Data, Privacy and Why Solo PR Pros Should Care

Solo PR Pro

Data has always informed the work of public relations professionals, but the sheer volume of information available today raises a new set of ethical and moral questions about what we collect, curate, share, and use. In fact, the explosive growth of data science may be part of the problem. We would love to hear from you.

Privacy 40
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CIPR Election candidates set out manifesto commitments

Stephen Waddington

Public relations in practice Mandy Promoting PR as a board discipline – I strongly believe that organisations need public relations to thrive. Working with Chartered Practitioners and Fellows to set agenda – The CIPR needs to be seen nationally and globally as a thought leader on business issues such as AI and big data.

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PRSA 2017–2019 Strategic Plan: “Framework for the Future,”

PRSay

Dear Member, Change has become the new normal for public relations and communications professionals, and developments continue to emerge. Big data offers insights that enable customization and pose new cyber security and privacy issues. Millennials have surpassed baby boomers as the largest segment in the workforce.

Privacy 60