Big Data Ethics Measurement Publicity 
PRSay
JANUARY 3, 2018
Writing and presentation development will still be strongly emphasized, but successful PR practitioners of the future must also be adept at business, content creation, environmental scanning, managing people, ethics, purpose-driven corporate social responsibility, stakeholder engagement and interpreting data and analytics.
PRSay
NOVEMBER 16, 2016
Dear Member, Change has become the new normal for public relations and communications professionals, and developments continue to emerge. Big data offers insights that enable customization and pose new cyber security and privacy issues. Millennials have surpassed baby boomers as the largest segment in the workforce.
Polaris
DECEMBER 18, 2014
Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. The lines between public relations, social media, content marketing—and every other marketing discipline—will continue to blur. So here is my big prediction for next year. How do we measure results?
Waxing UnLyrical
MAY 24, 2018
It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. “The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” I still have my notes.).
Waxing UnLyrical
NOVEMBER 9, 2016
The public relations industry, maybe above all other industries, loves its buzzwords. ” Your public relations must be engaging and therefore must tell a story. This article from 1963 by Sylvia Porter , in the Meriden Journal , carries the subheading “Policing Public Relations.” Guest Post by Todd Murphy.
5W PR
JUNE 6, 2022
Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This gives public relations a great opportunity to make impactful decisions for the target audiences. Consumer Focus.
Critical Mention
AUGUST 26, 2018
meaning diversity, advocacy, technology and ethics. Ethics is our foundation, and the guidance that we give through our Code of Ethics in concert with our Board of Ethics and Professional Standards is what research has shown our members appreciate and value the most about PRSA. Newhouse School of Public Communications.
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