Big Data, Consumer and Writing - Public Relations Today

How AI is Changing the Face of Marketing

Critical Mention

FEBRUARY 22, 2019

“In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” ” The rise of customer segmentation.

Marketing

Marketing Data B2C Big Data

12 Ideas for Maintaining an Invigorating Professional Life in 2018

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Every day after you wake up and have your coffee, grab a spiral notebook and write down three things you’re grateful for.

Nonprofit

Nonprofit Local LinkedIn Big Data

Behind the Headlines With Peter Shafer

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. For example, are “brick-and-mortar” retailers’ marketing efforts aligning with the shifts in consumer behavior?

Measurement

Measurement Analytics Big Data Public Affairs

What is Predictive Media Intelligence?

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats . Planning is high-context, smart work.

Media

Media Data Reddit Crisis

What Lies Ahead for Public Relations in 2018?

PRSay

JANUARY 3, 2018

Writing and presentation development will still be strongly emphasized, but successful PR practitioners of the future must also be adept at business, content creation, environmental scanning, managing people, ethics, purpose-driven corporate social responsibility, stakeholder engagement and interpreting data and analytics.

Publicity

Publicity Social Media Television Measurement

Lessons in Tech Branding from Rock Icons

Flack's Revenge

AUGUST 23, 2016

Bloom: Of course everything needs to be distilled down to a way it can be consumed I guess… Dylan : Yes, even though there’s massive contrasts, contradictions and nuances and other dynamics to their art, and them as people, but there’s the one thing, idea that most people have about then. Do you agree with them?

Brand

Brand Branding Technology Big Data

Behind the Headlines With Lisa Martins

Cision

MAY 5, 2016

Personalization of these channels has led to consumers becoming more active gatekeepers in how, where and in what format they like to consume their information. Core PR skills like strong writing and verbal skills, attention to detail, having a nose for news and being a relationship builder, still hold true.

Healthcare

Healthcare Policies Pharmaceuticals Big Data

Why We’re Looking Forward to PRSA’s Conference This October

Critical Mention

SEPTEMBER 9, 2018

A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. When she’s not writing you can find her at music festivals, hiking or snowboarding. 7 as the first Keynote Speaker. Reich / Monday, Oct.

Conference

Conference Crisis Management Survey Big Data

Marketing Trends for 2015: Getting Back to Basics

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business.

Trends

Trends Marketing Pinterest Social Media

Demystifying PR ROI

Onclusive

SEPTEMBER 20, 2017

It could be when a potential customer requests a demo via a lead form on your website, invites a friend to sign up through a referral program, completes a purchase, or writes a review. Moreover, there is no straightforward customer journey to trace with the increasing number of digital touchpoints that consumers encounter today.

Analytics

Analytics Measurement Data Technology

Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

AUGUST 9, 2016

Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation. Since then it is a new game, as more people are discovering and consuming news through social media. Data across the Content Life Cycle.

Viral

Viral Data Web Trends

Data, Privacy and Why Solo PR Pros Should Care

Solo PR Pro

JUNE 12, 2018

Data is worth money and in the quest for funding, scientific rigor (and ethical considerations) may fall by the wayside. We need policies to safeguard our information but it is equally important to examine the ethical considerations on what we curate and use.

Privacy

Privacy Data Ethics Policies

Monday Roundup: #AMECSummit Rockstars

Waxing UnLyrical

JUNE 13, 2016

Why: “Whether it’s a new social media network, advertising platform or technique, we need to spot it, understand it and adapt to it if we’re to reach the audiences who use it,” writes Stephen Hardwick , Director of Corporate Communications for Her Majesty’s Revenue and Customs, in this still relevant post.

Education

Education Measurement Government Interviews

6 Major Marketing AI Takeaways from MAICON

PR 20/20

JULY 24, 2019

write press releases, generate analytics reports). Vasquez shared what we (marketer + machine) are already achieving together and will continue to in the future: Clustering and interpreting consumer data in real time. Marketers have a ton of data on their hands. However, we understand the word “data” can be intimidating.

Marketing

Marketing Data Technology Analytics

The Real Master of Hype

Mark My Words

DECEMBER 21, 2017

You can listen to modish analyses of modern communications and you can join the high priests of Google worshipping at the altar of big data. But the fact is that all of the media we consume – from the papers we read to the soundbites we retweet – boils down to ballyhoo.

Viral

Viral Big Data Fashion Publicity

5 technologies that will change how you do PR

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology

Technology Big Data Video Data

#21: Using marketing signals to accurately predict brand health

NewsWhip

JULY 29, 2021

Although Brian Mossop has a background in biomedical engineering and neuroscience, Brian currently leads a marketing and communications intelligence team to supply data-driven insights to some of the world’s leading brands. It gets to consumer perception and understanding of and expectations of what that brand should do.

Brand

Brand Branding Marketing Data

What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights.

Analytics

Analytics Data Analysis Technology

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics

Ethics Communications Print Television

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