Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business.

Trends 135

Trends Marketing Pinterest Social Media 135

Waxing UnLyrical

MAY 24, 2018

(Oh, and bonus points for me at that PRSA conference – I also got my first introduction to Shonali Burke, who presented a professional development session on big data. The concept of newsjacking may be a few years old, but I still think it’s relevant today and tests the creative mettle of pretty much any communicator.

Creativity 96

Creativity Storytelling LinkedIn System 96

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. Ethics is our foundation, and the guidance that we give through our Code of Ethics in concert with our Board of Ethics and Professional Standards is what research has shown our members appreciate and value the most about PRSA.

Interviews 79

Interviews Ethics Conference Leadership 79

5W PR

JUNE 6, 2022

With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. One of the most important public relations elements is communicating with media outlets as well as journalists. Remote Work.

Trends 88

Trends Data SEO Consumer 88

Waxing UnLyrical

NOVEMBER 9, 2016

I say “again” simply because all communication vehicles eventually become mainstream, homogenized, and then the target audience tunes out and waits for the next iteration of communication style to appear. So truth and transparency, it seems, is on a spectrum of communication styles.

Storytelling 87

Storytelling Measurement Ethics Web 87

Cision

JANUARY 16, 2017

Disclosing the population of people or businesses that the gleaned data is both ethical and helpful for readers to understand how your data may apply to them. Content marketers and communications professionals often rely on many different types of content to keep things interesting for clients and prospects.

Data 120

Data How To Retail Ethics 120

Mindful Marketing

JULY 19, 2023

Big tech companies like Facebook and Google, as well as credit bureaus like Equifax and Experian, are among the biggest players in the data collection market. These organizations often say they don’t sell customer data; rather, they “share” it with their advertising partners.

Analytics 100

Analytics Data Retail Advertising 100

Mindful Marketing

SEPTEMBER 21, 2019

Their secret is ‘big data.’ ’ According to a recent Wall Street Journal (WSJ) article, certain companies now use data analytics and artificial intelligence (AI) to determine “how far a customer can be pushed until their heads explode.” Unfortunately for it, the company passed the point of no return.

Company 51

Company Customer Service Analytics Ethics 51

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

The Resolution Blog

AUGUST 1, 2019

The documentary outlining communications agency, Cambridge Analytica’s involvement in the Brexit and Trump campaigns. When the story originally broke in March and April this year, a lot of blame was pointed at Facebook’s data breach along with a focus on the other tech giants (Google, Amazon, and Apple) and the data they collect.

Ethics 120

Ethics Publicity Data SEO 120