Prohibition
OCTOBER 13, 2022
It goes without saying that great communication and writing skills are an absolute must for PR professionals. However, there is another component that is just as important in the public relations industry – the art of storytelling. The most powerful tool in storytelling is personalisation. Establish your brand voice through PR.
Shift Communications
AUGUST 2, 2022
At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Words matter. Sentences sting. Enter DEI language.
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PR 20/20
JULY 11, 2019
At the heart of what we do, all marketers are storytellers. Our expectation for B2C consumption is permeating our B2B buying behaviors. Formulaic content (think press releases) can be a massive drain on your time; luckily, in some cases, you can tap into machine-assisted writing for a solution. When : July 17 from 3:55 p.m. -
The Resolution Blog
OCTOBER 15, 2019
We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. As a result, campaigns are often dry, serious, and?—? Key Takeaway?—?Add
Solo PR Pro
APRIL 2, 2019
On the B2C side, a similar finding is true. Where B2B marketers are focusing on building trust, for B2C marketers, it’s loyalty. Eighty-one percent of B2C marketers surveyed say they’re concerned with creating content that builds loyalty with existing clients or customers.” Photo Credit: Kanda Euatham.
Contently - Strategy
APRIL 19, 2021
Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. The platform isn’t saturated with advertising, but many B2C companies are already active. At Contently, I think you know how much we value storytelling by now. It depends. Teach us (quickly).
Polaris
JANUARY 2, 2015
A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Everyone is doing it.
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