ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

Study 170

Study Brand Branding B2C 170

Burrelles Fresh Ideas

APRIL 16, 2024

Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers. B2B influence isn’t about that.

B2B 94

B2B Marketing Measurement Social Media 94

Presspage

AUGUST 14, 2017

2: Online Reputation Management is a must-have Whether it’s in real life or on Twitter or other social media, PR’s main goal is still getting people to talk about you. You must focus on managing your online reputation and getting your message to the right audience by consistently creating and publishing quality content.

Trends 118

Trends Leadership Measurement B2C 118

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. That’s a recipe for reputation disaster. Branded content can help a company differentiate its offering through insights and thought leadership.

B2C 120

B2C Product Launch SEO Storytelling 120

Doctor Spin

APRIL 5, 2023

Unlike B2C companies, they may not have the same recognition that allows them to get their message out there quickly. Reputation. Reputation plays a huge role in public relations for B2B. Reputation plays a huge role in public relations for B2B. Thought Leadership. Better customer relationships. Easy Street.

B2B 52

B2B Strategy eBook Small Business 52

Reputation Us

APRIL 17, 2019

In addition to developing and editing content for RepUs, she works with the team to provide strategic planning and ad hoc support for clients seeking to enhance , protect and defend their valuable reputations. She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Sword and the Script

DECEMBER 21, 2021

Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. David Berkowitz , Founder, Serial Marketers .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. No clue what keywords you want to be found for?

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. The social platform formerly known as Twitter will continue to deteriorate, which means LinkedIn will dominate for B2B marketers and TikTok will be even stronger in the B2C space. ” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 193

Writing Communications Marketing B2B 193

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Brand opportunities can include things like a truly differentiated USP or a seasoned management team with a stellar reputation. What are the cost and revenue metrics that will make the program meet goals?

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally. “Part prediction, part hope, and part billion-dollar idea: 2023 may (will?)

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

MARCH 22, 2017

At our company we create periodic thought leadership events for B2B clients that comprise journalists, authors, analysts, and experts to explore a burning issue for two hours. Relevant content partnerships have a 1+1=3 kind of impact, aligning a brand with an expert’s own name and reputation for industry insight and practical knowledge.

B2B 136

B2B Brand Branding Marketing 136

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

But it’s also because B2C work has changed. Industry thought leadership is a differentiator. Company stability and reputation are also key to a business purchase. Business reputation counts. But in recent years my team and I have found B2B PR work to be exciting and profitable, particularly in key sectors.

B2B 242

B2B B2C Software Consumer 242

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

In B2C categories, we often seek microinfluencers – like an Instagrammer with 10,000 followers – who may not have a Kardashian-like followship but who enjoys a strong relationship with fans and is a legitimate recommender. Create a realistic reputation plan. . One piece of advice for today’s crisis plans?

Brand 160

Brand Branding Film Internal 160

Beyond PR

APRIL 12, 2016

Earned media from a reputable source your audience trusts is going to have the biggest impact. Furthermore, trust is an increasingly critical factor in both B2B and B2C purchase decisions. Content marketing can go a long way toward building buyer trust, by providing audiences with useful information and building thought leadership.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

MaccaPR

AUGUST 5, 2015

“Establishing that your company’s blog is written by an actual person,” says our agency’s social media director, Christina Milanowski, “not only helps to advance your expert positioning and thought leadership platform - it also makes your content more relatable from a human perspective.”.

Blogging 48

Blogging Employee Corporate Google 48