Prohibition

APRIL 7, 2022

From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. This seems to follow an overall trend of geo-political discussions on the app – including addressing and discussing the recent Ukraine crisis.

Social Media 62

Social Media Trends Media Instagram 62

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

ImPRessions - Crenshaw Communications

JULY 15, 2016

Today’s B2B and B2C public relations firms take special pride in projects that allow them to do well and “do good.” Just like seasoned corporations and tech start-ups, nonprofits need to illustrate their story with compelling data that demonstrates the results of their efforts. Numbers tell the story.

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Eventually, and thankfully, DEI will be expected and not a marketing point. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Doctor Spin

APRIL 5, 2023

Unlike B2C companies, they may not have the same recognition that allows them to get their message out there quickly. Improved crisis management. When a crisis occurs, B2B organisations that have established a positive reputation through PR can more easily weather the storm. corporate cringe ).

B2B 52

B2B Strategy eBook Small Business 52

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Helping clients understand the impact of their events, arming them with information about sustainable practices, and helping to support implementation are critical components of the event-planning process.

Government 69

Government Measurement Groups Corporate 69

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Rather, AI will be used to create a lot of filler and SEO bait.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? Boosting traffic to the corporate website.

Infographics 63

Infographics Corporate Policies Reputation 63

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Remember, while a brand or corporate vision focuses on the end goal, a mission is about the “how.” Not too long ago, crisis PR referred most often to a human error with devastating consequences like the Deepwater Horizon disaster or the Volkswagen emission cheating scandal. Do you need to freshen or update the language?

Brand 160

Brand Branding Film Internal 160

Waxing UnLyrical

APRIL 2, 2016

There’s a great email marketing case study on B2C which I think is also a great case study on creativity. By now, no one expects you to be on social media 24/7 unless it’s a crisis situation. corporate sponsors, attracted by the influencers participating as Champions. Creativity: Example. Element #3: Content.

Strategy 40

Strategy Case Study Community Creativity 40