Tips For Killer PR Case Studies
ImPRessions - Crenshaw Communications
APRIL 15, 2021
Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. A big part of my job is writing award entries for our various ad tech, martech, AI, and cybersecurity clients. Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients.
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