Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

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Automotive Mobile Technology Trade Shows 72

Bianchi Biz Blog

JULY 20, 2023

While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024.

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Automotive Mobile Transportation Internal 57

Bianchi Biz Blog

APRIL 3, 2024

As anyone working in the automotive / mobility industry knows, we are currently in an era of major change and disruption. It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers.

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Automotive Mobile Trade Shows Engineering 97

Bianchi Biz Blog

APRIL 5, 2021

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I also supervise our excellent social media editor, Terry Kosdrosky. I work closely with our publisher, Jason Stein, about a strategic vision for the kind of journalists and newsroom culture we want for Automotive News.

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Automotive Web Meeting Media 65

Bianchi Biz Blog

DECEMBER 2, 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. During that time, we have also dealt with many changes in the traditional and digital media and public relations environments. Will your company come to the top of those searches?

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Automotive Technology Engineering Trade Shows 68

Bianchi Biz Blog

AUGUST 18, 2022

But early indications look to be positive, especially for automotive and mobility companies, as travel begins to return to more normal levels. The audited data from the CES 2022 show is one source of information that can provide some useful data points to the automotive and mobility technology companies looking to engage in CES 2023.

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Automotive Mobile Data Comparison 65

Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. But as the show grows, so does the competition.

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Bianchi Biz Blog

OCTOBER 19, 2020

Sarah Kominek is the automotive and medical reporter at Plastics News, Crain Communications. Check out some of Sarah’s recent articles: Variety, affordability key for future consumer EV adoption. The post Meet the Media, Sarah Kominek, Automotive & Medical Reporter at Plastics News appeared first on Bianchi PR.

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Automotive Report Meeting Insurance 68

Bianchi Biz Blog

JULY 10, 2023

I also consult on audience and editorial strategies for a few startup publications in the tech and automotive spaces. (If I’m interested in the zero-emission, digital transformation of the automotive industry and the future of how we get around. If you know anyone looking to build something new, send them my way!)

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Meeting Report Automotive Media 83

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

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Technology Automotive Mobile Interviews 93

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

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Mobile Technology Automotive Interviews 113

Bianchi Biz Blog

FEBRUARY 12, 2024

I did some freelancing after college and found my way back into the media business full-time a little over four years ago when I landed a job on Business Insider ‘s transportation desk. So if an ordinary consumer can’t access why some piece of news is important, I’m going to pass.

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Meeting Report Transportation Automotive 86

Bianchi Biz Blog

SEPTEMBER 26, 2022

I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. I also contribute to Parents.com, ForbesWheels, PureWow and others.

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Meeting Automotive Media Journalism 74

Onclusive

FEBRUARY 14, 2023

In this final post, we’ll be sharing how to authentically communicate your brand’s environmental sustainability goals and initiatives with the media and all stakeholders – the final, crucial piece of the puzzle. The challenge for every comms professional is what to communicate and when. If you do it right.

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Reputation Automotive Brand Branding 195

Bianchi Biz Blog

MARCH 30, 2023

If you’re working for an automotive supplier and are looking to connect with key influencers in the electric vehicle (EV) market, you’ve probably noticed the recent proliferation of EV-related YouTube channels. Among our top picks for EV-focused YouTube channels for automotive technology suppliers are: EV Pulse 13.7K Shoot us a note.

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YouTube Mobile Automotive Transportation 83

Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. Automoblog is a consumer-focused website that helps readers understand more about cars and driving. What is fascinating is how certain sensor technologies are reaching beyond automotive. LiDAR is a perfect example.

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Meeting Automotive Media Technology 78

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

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Bianchi Biz Blog

JUNE 16, 2022

Automotive and vehicle technology suppliers: The Detroit auto show is back. The reconfigured and revitalized show will feature a blend of hands-on automotive activations, traditional vehicle exhibits and its expanded showcase of automotive innovation and technology, AutoMobili-D. Supplier Opportunities.

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Technology Automotive Mobile Conference 86

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention.

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Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. In a recent piece in PRWeek , a panel of senior communications executives at some of the world’s top brands talked about the unmatched power of earned media.

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Automotive Media Report Print 77

Bianchi Biz Blog

NOVEMBER 1, 2021

David Sickels is the editor of The Buzz and senior editor of Tire Review & Fleet Equipment at Babcox Media. Improving the charging experience is going to go a long way in improving the consumer EV adoption rate. You really have to try to not have fun when writing about the automotive industry.

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Meeting Automotive Media Newspapers 75

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Here are the groups of interests (each has multiple subgroups within the listed group): Automotive. Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics).

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Social Media How To Insurance Insurance 233

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

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Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

OCTOBER 28, 2021

But early indication looks to be positive, especially for automotive and mobility companies. The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. Media attendance continues to be strong.

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Data Automotive Transportation Mobile 75

Bianchi Biz Blog

APRIL 19, 2021

We are primarily focused on stories that affect the consumer. So, for example, we’re less interested in stories about automotive executives and more interested in stories about the culture of cars and how it’s evolving. Our readers are very interested in what’s happening with self-driving cars, electric vehicles and automotive safety.

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Report Meeting Automotive Media 84

Bianchi Biz Blog

OCTOBER 18, 2021

And as a Senior Editor at the greater Internet Brands Automotive Group, which includes The Car Connection, Motor Authority, New Car Test Drive, and Green Car Reports, I’m one of the core editors producing vehicle reviews—mostly from my efficiency perspective. Meet the Media: Craig Cole, Road Test Editor at Roadshow by CNET.

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Meeting Report Automotive Media 75

Bianchi Biz Blog

MARCH 2, 2023

An Automotive Analogy We saw similar price-focused approaches for years in the auto industry: A buyer, who was rewarded for simply reducing piece price, bought the lower cost engine seals that met the specifications – and saved 5 cents per seal. Your PR program is stopped dead in its tracks.

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Agency Automotive Engineering Education 108

Presspage

MAY 11, 2018

A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its line-up to meet the needs of the next generation of global luxury consumers , and is currently available in over 90 countries worldwide. Newsroom Lexus Italy.

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Automotive Media Meeting Consumer 68

Bianchi Biz Blog

NOVEMBER 2, 2020

After working more than 30 years for others, I’m venturing out on my own with a new media and consulting business—Kevin Jost Media & Consulting, LLC—focusing primarily as an incubator for new, digital media, the primary goal of which is sustainability. High-quality and compelling visuals. now Lear Corp.)

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Meeting Automotive Mobile Transportation 57

Bianchi Biz Blog

JUNE 17, 2021

5-8, 2022, with Media Days Jan. If not, contact the Consumer Technology Association (CTA) to get your spot. These more private spaces will allow your company to conduct scheduled meetings or media interviews in a convenient and distraction-free location. Automotive Technology PR Specialists. Author: Jaclyn Bussert.

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Technology Automotive Trade Shows Hotels 86

Bianchi Biz Blog

DECEMBER 2, 2020

This question is one of the reasons we created our Meet the Media blog. Now our most popular series, we pose questions to key automotive and mobility beat journalists to help PR folks like you better understand their needs. No surprise here … it’s affecting not only automotive and mobility, but every facet of business and life.

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Mobile Trends Automotive Technology 73

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. 5-8, 2023, with Media Days Jan.

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Mobile Technology Automotive Meeting 87

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

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Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

MAY 15, 2019

Yet industries where large numbers of operator and/or customer lives are at risk, like the automotive, aircraft and pharma categories, to name a few – should strive for the broadest possible framing when it comes to safety matters. A consumer-products company, on the other hand, typically has a fine-tuned sense for a reputation threat.

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Reputation Airlines Automotive Software 245

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. One of the best ways is our third success factor: Be a voracious consumer of news from all types of media impacting your industry. No shortcuts.

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Automotive Publicity Transportation Trade Shows 105

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. This year saw a drop in big game advertising spots from the automotive industry, many of whom decided to spend their budgets on more targeted media.

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Sports Television Advertising Advertising 86

Bianchi Biz Blog

SEPTEMBER 23, 2021

The following EV social media influencers can help you gain insight and a broader perspective on the ever-changing mobility sector. Munro is widely sought and quoted by major business and automotive media on EVs and other automotive technologies. With over 730,000 users, consuming 2.3 We’ve got you covered!

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YouTube Automotive Energy Mobile 63