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What we learned from our 2023 brands report

NewsWhip

We recently published our first brands report, which looked back at articles about some of the top brands across three different industries to draw conclusions about what resonated with the public and media in earned media coverage. Here’s some of what we learned, as well as a few tidbits that we couldn’t fit into the full report.

Report 88
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New Challenges with Earned Media: PR Practitioners Insight in Report

Bianchi Biz Blog

The insights gained for the survey provided key details on the current earned media environment, highlighting the challenges faced in national, local, and trade media. Key Takeaway: If they haven’t already, brands should adjust their expectations for earned media.

Report 101
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Developing your content strategy to become a trusted expert

Onclusive

The next question is: what assets do you have that could position your brand as a trusted authority for the media? One Onclusive customer that does this really well is Edmunds, who uses their in-house team of automotive experts as a credible resource to the media by consistently sharing objective car-shopping information and advice.

Strategy 418
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Re-imagined Detroit Auto Show Offers Auto Suppliers Opportunities to Showcase Their Technologies

Bianchi Biz Blog

Automotive and vehicle technology suppliers: The Detroit auto show is back. The reconfigured and revitalized show will feature a blend of hands-on automotive activations, traditional vehicle exhibits and its expanded showcase of automotive innovation and technology, AutoMobili-D. Supplier Opportunities.

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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Local economy is not as bad as it may look based on just the indicators. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries. Economy in Japan looks blunt these days, but it is due to currency fluctuations.

Marketing 106
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Meet the Media: Vesna Brajkovic, Managing Editor of Heavy Duty Trucking & TruckingInfo.com

Bianchi Biz Blog

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. Reporter for Automotive News. Website: [link].

Meeting 81
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Meet the Media: Mary Gannon, Editor-in-Chief of Fluid Power World & Senior Editor at Design World

Bianchi Biz Blog

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland.

Meeting 72