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Behind the Headlines with Yvonne Lorie

Cision

It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. In the automotive category, highlight fuel efficiency and safety features while considering the extended family, as it truly is a family affair.

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From classroom to boardroom – crisis management lessons from the auto industry

PR Conversations

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry. I was fortunate that five senior practitioners agreed to be interviewed.

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Trump Tweets: The New Crisis Plan Section Big Brands Need

prTini

local time (PT) to catch the the tweets out of fear that a Trump tweet could crash their stock and put their company into a frenzy. 10 manufacturing facilities, 1,500 dealerships and 136,000 employees, Toyota looks forward to collaborating with the Trump Administration to serve in the best interests of consumers and the automotive industry.

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