ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

That’s a good time to ask about a previous article they’ve written, current events or just how their day is going. Not only do you want your spokesperson to succeed, but creating a friendly relationship with a journalist will pave the way for future pitches. Let the interview play out, but pay attention. Follow up .

Interviews 208

Interviews Media Construction B2B 208

Victorious PR

FEBRUARY 16, 2023

Whether through traditional media outlets, such as news articles, press releases, or social media, a PR team can showcase the unique aspects of your brand and build a solid emotional connection with potential customers. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Whether through traditional media outlets, such as news articles, press releases, or social media, a PR team can showcase the unique aspects of your brand and build a solid emotional connection with potential customers. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Whether through traditional media outlets, such as news articles, press releases, or social media, a PR team can showcase the unique aspects of your brand and build a solid emotional connection with potential customers. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Publicity Training 52

MaccaPR

MAY 23, 2016

Relying on Traditional Media Relations Tactics. Social media may be at the forefront of innovative outreach for many companies, but healthcare communicators also still rely on traditional media relations to capture patients and other target audiences. #VaxWithMe #VT Here's why: https://t.co/s9qrOsiJew

Conference 80

Conference Healthcare Marketing Crisis 80

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. Know who you pitch. said his newsroom receives countless email pitches every day.

Report 172

Report Local Media Pitching 172

Prohibition

JULY 19, 2018

Here are some examples of the tactics used to try and achieve the objectives of the public relations discipline – but do note, as the digital world continues to enhance and infiltrate our daily lives, we anticipate that these tactics will continue to adapt and change in the future, just as they have done over the past 20 years and beyond.

Publicity 48

Publicity Advertising Advertising Tools 48

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Social media conversations and past articles, blogs, comments, tweets, etc.,

Interviews 157

Interviews Infographics Media Media Training 157

Bad Pitch Blog

JUNE 9, 2010

Anon : Any advice on what to tell [the client] when they come to you with the article and say "well, why weren''t we in this?" FYI: my client was training with him and was also interviewed. A two page article ran without a word about my client. A round of media training and/or general messaging can help with this.

Case Study 52

Case Study Construction Interviews Training 52

Sword and the Script

DECEMBER 15, 2020

Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like.

Marketing 168

Marketing Employee Content Marketing Training 168