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Katie Paine's Measurement Blog
NOVEMBER 17, 2022
Displayed on the laptop above are the presenters at the recent Summit on the Future of Communications Measurement. The Paine of Measurement, November 2022 Hello Measurement Fans, Welcome to the November issue of The Measurement Advisor , in which we review the presentations at the recent Summit on the Future of Communications Measurement.
Deirdre Breakenridge
JUNE 12, 2018
He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. He’ll also share tips on how to maximize results, align outreach with organizational goals, and measure success.
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ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
A public-facing CEO. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Some CEOs opt for video to control sensitive communications like a public apology. A real-time response when the stakes are high.
Sword and the Script
AUGUST 30, 2022
New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools.
Deirdre Breakenridge
NOVEMBER 11, 2019
Don’t forget that engagement can also be measured. Welcome Comments. They recently aired an episode around their new logo, which generated a mix of reactions. Businesses can get too caught up in using podcasting solely for promotion, without looking closely at building engagement and loyalty.
Sword and the Script
DECEMBER 21, 2021
This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Of course, this isn’t limited to new channels.
Sword and the Script
MARCH 1, 2022
Traditionally distribution services pay new sites a small fee every time they syndicate a press release. The problem for the company is that doesn’t appeal to the ~40% of comms professionals that report to a CEO or CCO. It’s pretty telling that the two largest vendors in PR are looking for new customers that are not in PR.
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