5W PR
SEPTEMBER 9, 2021
In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.
Reputation Us
NOVEMBER 15, 2021
Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Recognizing The Big Risk. Animal abuse.
Onclusive
AUGUST 3, 2021
Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.
PR 20/20
JANUARY 16, 2023
For Search + Analytics , we like…. Databox ( @databox ): This blog is up-to-date on all things reporting, business analytics, KPIs, and more. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. Run by the makers of the KISSmetrics platform, the blog also offers advice to up your analytics game.
Stephen Waddington
JANUARY 6, 2019
Digital PR , Danny Whatmough Reputation Management , Tony Langham T he Power of Purpose , John O’Brien and Andrew Cave Becoming , Michelle Obama Danny Whatmough and Tony Langham’s books are from a new series produced by the PRCA and published by Emerald that provide a rock solid introduction to different aspects of public relations.
PR Fuel
SEPTEMBER 8, 2020
PR has grown from a de facto job to bridge the gap between business and journalism. PR now encompasses analytics and measurement, media monitoring, and other modern audience-targeting strategies. They also monitor their reputation using high-tech analytic tools. One meant for small businesses?
Burrelles Fresh Ideas
FEBRUARY 13, 2024
Plus, most social platforms have analytical tools to track users’ social and buying behaviors over time. Every interaction, purchase, and share contributes to growing your brand’s reputation. Small businesses are leading the pack, using social media to establish a brand presence (44%) and generate revenue (41%).
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