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How to manage corporate reputation with PESTLE analysis

Onclusive

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Decide which actions to take with the goal of enhancing your corporate reputation. Analyze the data you’ve collected.

Analysis 195
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Data-Driven PR Campaign Planning: Part 1

Onclusive

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. 65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ).

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What is Technology PR?

5W PR

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service.

Marketing 310
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Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. This can be a daunting task for communications and PR pros, who don’t typically have data and analytics backgrounds and, more often than not, are juggling limited staff and budgets.

Brand 370
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5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Everything should map back to the overall brand narrative.

Strategy 287
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What Is Retail Marketing and How You Can Use It To Build a Competitive Edge

Prohibition

Through data analytics and advanced targeting techniques, retailers can identify their ideal customers and tailor their marketing messages accordingly. Use PR to manage brand reputation : PR plays a crucial role in managing and safeguarding a brands reputation. Ready to make your retail brand a success?

Retail 62